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Trending Fashion
Dedicated follower of fashion? Then consider HELLO! your personal shopping assistant. From the hottest seasonal trends, new collections and shopping tips, to the latest deals, must-have items, and royal and celebrity looks, HELLO! has your wardrobe covered.
Working it
22 work outfit essentials for women over 40: Go to work in style without stressing over what to wear
Struggling with what to wear to the office in 2026? Let us inspire you with our workwear essentials as we ease into autumn
Shopping
9 timeless polka dot dresses to wear this season & beyond
Channel the royals and the street style set in these playful polka dot dresses, from occasionwear to timeless everyday pieces
Dress to impress
10 trendy and timeless denim dresses perfect for women of any age
The versatile denim dresses that will be your go-to wardrobe saviours for every occasion, whatever the season
Shoe love
12 summer shoes for women in their 40s, 50s and 60s
Chic shoes for older women who now want style AND comfort. Shop our top picks for women in their forties, fifties and sixties...
High street
I'm 42, and I'm a pro at shopping in Marks & Spencer - these 16 new-season 2026 buys look like they're designer
Marks & Spencer new-in buys are perfect for 2026. In fact, these buys will get you excited for the summer. One editor's top 17 picks...
Shopping
15 best phone bags: Crossbody mobile phone holders are having a moment
Phone bags are soaring in popularity for hands-free fun - these are the best for wearing in 2026 whether you're off to a concert or a sightseeing vacation.
Shopping
11 best black summer dresses for your chicest season yet
The black dresses we love for summer, from midis to maxis and every other style in between - shop the best from the high street
Dress to impress
28 best occasion dresses for women in their 50s, 60s and 70s
Dress to impress
The best strapless dresses for women in their 40s, 50s and 60s
GUEST LIST
9 wedding guest dresses for summer: From beautiful florals to chic pastels
Whether you choose a satin style with chic cape detail or a floral-adorned midi, you'll be the best dressed wedding guest in these new season styles
Shopping
The best midi skirts for women in their 40s, 50s and 60s - according to expert stylists
The best midi skirts to style with everything this season, from smart separates to casual pieces
Fashion
I'm 49 and this is the fashion trend I couldn't believe I'd fall for
As I approach 50, Instagram keeps serving me collagen ads - but it's also convinced me to embrace this season's bold stripe trend
Shopping
The most flattering bikini brands to shop this summer
Bikinis to make you feel amazing, from sculpting, supportive fits and confidence-boosting full coverage styles to sleek bandeaus and perfectly paired micro sets