Skip to main contentSkip to footer
crown princess victoria

Crown Princess Victoria sends important message with modern H&M jewellery

The Swedish royal promoted sustainability

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

Nichola Murphy
Deputy Lifestyle Editor
February 9, 2021
Share this:

Crown Princess Victoria gave her latest outfit a very modern twist with her choice of accessories – including one stand-out piece from high street store H&M!

MORE: Royal-inspired Valentine's Day gifts Meghan Markle & Kate Middleton would love

Victoria, 43, was the picture of elegance as she made a virtual appearance to open Stockholm Fashion Week.

While royal ladies are known for choosing sparkling diamonds and jewels, the Swedish royal wowed us all on Tuesday by opting for more affordable chunky silver jewellery which she paired with a high-neck black jumper.

Standing in stark contrast to her dress, Victoria's necklace of choice was from H&M's Conscious Exclusive collection and consisted of embossed metal links made from recycled zinc decorated with glass rhinestones. 

WATCH: Secret royal fashion hacks used by Kate Middleton, Meghan Markle and more

Costing £49.99, the design was clearly very popular as it has already sold out! But we're keeping our fingers crossed it comes back into stock – it is the perfect way to add a touch of glamour to your casual wardrobe.

READ: Quick - Kate Middleton’s favourite Monica Vinader earrings are on sale

MORE: Crown Princess Victoria's puppy makes cute cameo in the snow

Finishing off her look, Victoria added equally bold silver earrings from INGY Stockholm, crafted from seaweed. Fastening her dark hair back into a low ponytail and opting for a natural makeup look, she ensured all eyes remained on her jewellery.

View post on Instagram
 

As she opened Stockholm Fashion Week, held digitally between 9-11 February, the royal gave a speech on diversity and sustainability, which was shared on her official Instagram page.

"In today's Swedish fashion industry, having a strategy for environmental sustainability is a norm," said Victoria, which explains her carefully constructed outfit.  

hm necklace

Rhinestone necklace, £49.99, H&M

SHOP COLLECTION

Meanwhile, the caption read: "Diversity is not a fashion trend. It is what we are. We are diverse – and that should be ’how we do things now’. In the fashion world and beyond."

This is not the first time the Crown Princess has opted for H&M. In June 2020, she released some beautiful official portraits with husband Prince Daniel to mark the couple's tenth wedding anniversary. 

The incredible shots show Victoria posing in a number of frothy tulle gowns at the picturesque Gustav III's pavilion – and one was the black 'Tulle ball dress' from the company's Conscious Collection, which appeared to have been altered slightly to cover her shoulders.

PHOTOS: Valentine's Day ready! When royal ladies wear ravishing red dresses

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

Sign up to Royal Style and discover the latest royal fashion moments

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.