Princess Eugenie and Jack Brooksbank have announced that their new son is officially called August Philip Hawke Brooksbank, and they have shared a family portrait with the world via Instagram. Proud father Jack can be seen holding their bundle of joy and Princess Eugenie dotes on the little one, while wearing a striking yellow headband.
REVEALED: Princess Eugenie's royal baby's name - the full meaning behind August Philip Hawke
The mother-of-one was dressed in a simple cream jumper dress and a pale pink waterfall jacket, but she livened up her outfit with a splash of colour in the form of her velvet headpiece.
WATCH: Princess Eugenie and Jack Brooksbank introduce their son to the world
The mustard-hued band is made by American designer Jennifer Behr, and it is known as 'The Thada Headband'. The website description reads: "It is a classic silhouette that we can't get enough of. This padded headband has plenty of height, and is a versatile way to add polish to any look."
The parents looked overjoyed with their new arrival
Katy Perry has previously sported the teal version of Princess Eugenie's headband, so she's in good company when it comes to stylish accessories.
MORE: 25 adorable photos of the royals as babies
MORE: How Princess Eugenie broke royal tradition twice with birth of baby boy
As well as the velvet version, the Alice band comes in silk too, for those wanting more of an evening piece.
Shop Princess Eugenie's look with the black colour way:
Thada headband, $225, Jennifer Behr
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Princess Eugenie is well known for her penchant for flamboyant headwear, and over the years she has sported an array of different hats, fascinators and headbands, including a very impressive creation at Prince William and Kate Middleton's wedding, which even warranted its own Facebook account!
WOW: 13 show-stopping royal wedding hats you have to see
Sisters Princess Eugenie and Beatrice do love a headpiece
However, we must admit, although we do love the Princess' chic accessory, all eyes were on the royal baby who was swaddled up in an adorable blue knitted blanket and a matching hat.
Baby August was a vision in blue
Over the years, royal babies have typically been introduced wearing a white blanket from Nottingham based brand, G.H.Hurt & Son, but it seems that Princess Eugenie is breaking tradition with baby August's cover-up.
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