SCROLL DOWN FOR VIDEORosamund Pike is the latest star to champion Victoria Beckham's dress designs. The British beauty stole the show at the premiere of The World's End on Wednesday evening as she hit the red carpet in Leicester Square.Rosamund, 34, chose to wear a sexy white dress from the acclaimed fashion designer's Spring 2013 collection, featuring a lace panel that revealed her neon pink bra, and blush-coloured Elie Saab heels.
It was a bold look from the normally conservative actress, that showcased her more adventurous side.Rosamund posed with her co-stars Nick Frost and Simon Pegg at the London screening.The comedy pair have reunited for the first time in six years to make the film, which tells the story of a group of friends who decide to return to their home town to complete an epic pub crawl. They see their plans disrupted when they discover the town has been taken over by robots.It is the final installment in Nick and Simon's so-called 'Cornetto trilogy', following on from Shaun of the Dead and Hot Fuzz. It also features many of the stars of cult TV show Spaced, their first project together.Simon admitted that filming The World's End had felt something like a reunion.
"It's funny to be here in Leicester Square and walk down this carpet 10 years after making Shaun Of The Dead," he said. "It means a hell of a lot to us that we've been allowed to do this. I love making films in this country and I love the talent in this country and I really want to continue making films here, if I can. "Everybody that was in Shaun Of The Dead and Hot Fuzz are in this film. We had people back that we have worked with for a long time, Mark Heap, Julia Deakin from Spaced, Michael Smiley, an old friend of ours. It was something of a reunion. And the film is about that kind of thing anyway, so it was fitting."