Best known for being the faces of Good Morning Britain, Susanna Reid and Kate Garraway look barely recognisable in their latest campaign. The presenters underwent a dramatic transformation where they were aged forty years by professional makeup artists, who have previously worked on Game Of Thrones and Star Wars, for the ITV show's new 1 Million Minutes campaign.
With the use of prosthetics, heavy makeup and grey wigs, Susanna and Kate, 45 and 49 respectively, looked worlds away from their usual glamorous selves as they took part in the experiment to get an understanding of how it feels to be older.
Speaking ahead of the launch, Susanna said: "It was such a shock to see myself aged forty years in just a matter of hours and it was a small insight into how it feels to look older. To think that there are around a million older people who are going to feel lonely and alone in December is upsetting and I really hope lots of people support our 1 Million Minutes campaign and make a difference to someone's life."
Susanna Reid and Kate Garraway look barely recognisable in their latest campaign
Viewers are being asked to pledge their time to volunteer for a lonely, older person this Christmas. Over a million older people in England are chronically lonely and have been dealing or coping with loneliness for years, according to Age UK.
The presenters underwent a dramatic transformation where they were aged forty years
Kate Garraway added: "It was really strange looking in the mirror at myself, it felt like I was looking into my future. It made me feel quite sad too as I realised that when I will be that age lots of my loved ones will not be around anymore. It is so awful to think so many older people will be lonely this Christmas and I'm really hoping lots of people pledge their time to this campaign."
The campaign will launch on Giving Tuesday, 29th November, and runs throughout December.