holly phil tm itv© Photo: Rex

ITV faces chaos as emergency footage of This Morning and Loose Women airs

Viewers were left confused

Senior Features Writer
March 10, 2022

This Morning viewers were left perplexed on Thursday morning after the ITV programme was forced to pull its live footage off air. Holly Willoughby and Phillip Schofield presented the show as normal up until midday, before the channel switched to previous pre-recorded content.

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WATCH: Holly Willoughby and Phillip Schofield in tears during emotional This Morning segment

After the show finished at its normal time, Loose Women then began with footage of Nadia Sawalha telling viewers: "Welcome to a very special episode of Loose Women", before explaining that the show would be taking a look back at some of their 'best bits' from over the years.

Fans were confused on social media and asked what was going on. One person wrote: "I'm so confused! Saw another opening sequence and thought it’s going to be some sort of joke but it just carried on. #ThisMorning."

Another said: "Pretty scary seeing live TV go down so suddenly... clearly a major incident or scare over near the ITV studios.  #thismorning #loosewomen #ITV."

MORE: Holly Willoughby shares very rare peek inside her chic family home

MORE: Alison Hammond breaks down in tears during emotional This Morning phone-in

Viewers were confused as the live show was pulled off-air

Meanwhile, a third wrote: "Wait what’s happened? #ThisMorning," as a fourth was equally confused: "Checks Twitter to make sure I'm not the only one wondering what has just happened to the live feed #ThisMorning."

Prior to the show's interruption, This Morning aired its normal content, including an interview with Rebel Wilson prior to this weekend's BAFTAs, and an interview with the stars of ITV comedy, Kate and Koji. HELLO! has reached out to ITV for comment.

Both This Morning and Loose Women took to Twitter to apologise to viewers about the interruption. Both programmes wrote: "We apologise for the break in live programming today. We are currently running pre-recorded content and hope to be back with you soon."

Loose Women was also pulled from its live broadcast

It has since been reported that ITV staff were evacuated from the building after a security threat was reported at Wood Lane, White City, close to where the TV studio is located.

Transport For London tweeted: "White City and Wood Lane stations closed: While the police respond to a security alert outside the station." 

A Metropolitan Police spokesperson then told MailOnline: "At 11:14hrs on Thursday, 10 March, police were called to reports of a security alert at Wood Lane, White City. It was reported a suspicious item had been discovered. The area was evacuated as a precaution and White City and Wood Lane tube stations were temporarily closed."

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