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Blake Lively and Justin Baldoni in It Ends With Us

It Ends with Us: feud between Blake Lively and Justin Baldoni explained

The pair have sparked reports of a feud while during the promotional tour for It Ends With Us 

Emmy Griffiths
TV & Film Editor
Updated: August 13, 2024
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It Ends with Us has finally landed in cinemas, and audiences have been so excited to see the bestselling Colleen Hoover novel finally adapted for the big screen. However, internet sleuths have speculated that there might be some behind-the-scenes drama between the director, Justin Baldoni, and the rest of the cast. 

If you are on any social media, it might have been difficult to avoid the worldwide press tour for It Ends with Us, which has seen Blake Lively looking simply stunning in some amazing outfits, including Britney Spears' 2003 Versace gown, while being joined on the red carpet by her husband, Ryan Reynolds, and their close family friend, Hugh Jackman. 

WATCH: Blake Lively dons Britney Spears’ 2002 Versace dress at It Ends With Us premiere

However, the one person that Blake hasn't been pictured with is her co-star, Justin. Since Justin is the director, star and one of the producers on the show, it seems obvious that the pair would do press together, but instead they have done interviews and photocalls separately, with fans comparing it to the tension between Florence Pugh, Harry Styles and Olivia Wilde for the press tour of Don't Worry Darling. 

Blake Lively and Justin Baldoni in It Ends With Us © USW
Blake Lively and Justin Baldoni in It Ends With Us

It was also noticed that while Justin follows his co-star Blake as well as the book's author, Coleen, on Instagram, neither of them follow him back. The reports that there is bad blood between Justin and the cast only get stranger due to Blake and Justin's mutual friend Liz Plank's attendance at the premiere. Although Liz hosts a podcast, Man Enough with Justin, she only shared photos of Blake from the premiere on her Instagram stories - and made no reference to the Jane the Virgin actor. 

Blake Lively attends the "It Ends With Us" UK Gala Screening at Odeon Luxe Leicester Square on August 08, 2024 in London, England© Jeff Spicer
Blake Lively attends the It Ends With Us UK Gala Screening in London

In another red carpet interview, actress Jenny Slate, who stars in the film as Allysa, was asked directly about working with Justin - only to avoid speaking about him entirely. 

Blake stars in the upcoming film It Ends With Us, based on the novel by Colleen Hoover© Eric Charbonneau
Blake stars in the upcoming film It Ends With Us, based on the novel by Colleen Hoover

When a reporter for Deadline asked about having Justin as a director and scene partner, she said: "What an intense job to have to do so many things… I really just want to have one job at once, I've often felt that way, I really like writing, so much, it's special to be a writer but I was looking around being like, 'I'm good with just acting! I really love it and just want to do it, I feel like I've only begun."   

Blake Lively and Ryan Reynolds at the NYC premiere© Gotham
Blake Lively and Ryan Reynolds at the NYC premiere

So what on earth is going on? There is plenty of speculation about how things soured between Justin and the cast. One report claims that they clashed as producers, with Blake wanting a different cut to be released, while another suggests that Blake took creative control of the film, particularly after she revealed that Ryan helped write a scene in the movie. 

She explained: "We help each other. He works on everything I do. I work on everything he does. So his wins, his celebrations are mine and mine are his." However, no one has actually shared any details about what might have happened behind the scenes. Others have claimed that Justin created a difficult atmosphere on the movie set. 

Justin Baldoni and Blake Lively kiss on the set of It Ends with Us on January 12, 2024© Jose Perez/Bauer-Griffin
Justin Baldoni and Blake Lively are seen on the set of It Ends with Us on January 12, 2024

The rumours that there is a rift could be just that, as Justin has been highly complimentary about Blake in interviews. Speaking to People, he said: "She is a creative force, she’s an executive producer on the film, and she is so brilliant. And I believe that her performance is going to help so many women feel seen and showcase this unique experience in a way that I don’t believe I’ve seen in another film." 

However, another interview appeared to hint that he wouldn't be involved in any future projects concerning the movies. Speaking to Entertainment Tonight about a potential sequel, he said: "I think that there are better people for that one. I think Blake Lively's ready to direct. That's what I think."

It Ends with Us is in cinemas now. 

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