A DNA test usually exclusive to a Mayfair clinic has beenrolled out into Selfridges so you can discover how fast you're going to age,depending on your genes. Until 9 October, head to Selfridges'Beauty Workshop and within hours you’ll be prescribed a tailored two-step serumregime specifically for your skin.
The brainchild of Geneu, a Britishbrand who have been pioneering the idea of skincare DNA tests since2014, the test itself is relatively simple. Combining a quick saliva swab and alifestyle survey, the swab is analysed for two genes that play key roles in theageing process – the first is responsible for antioxidant activity and thesecond looks at how well your skin maintains its collagen levels.
Could a DNA test help you to get perfect skin?
Why the big hoo-hah? Well, antioxidants are crucial inprotecting against free radicals, whilst collagen is responsible for keeping skinlooking plump and youthful so getting a heads up on how well they’re tickingalong means you can act accordingly and give them a boost.
The survey also takes into consideration factors like diet, drinkingand smoking habits, sun exposure and how much sleep you’re getting every nightso you’re covered from all angles.
The service has been rolled out into Selfridges for a limited time
One of the best bits is that the Selfridges service has asame day bonus so your skincare needs can be determined while you shop – thinkof it as the Amazon Prime of beauty prescriptions. Then, when you return, yourresults will be explained to you by one of the esteemed practitioners andyou’ll be handed two serums (one to target the collagen and one to target theantioxidants), which are to be used together morning and night for astreamlined skincare regime.
Of course, this bespoke beauty comes at a price, the test costs£89 and the serum packages start from £200, but as your genes never change onceyou know your results you're set for life. This is definitely one not to bemissed!
To pre-book an appointment email team@geneu.com, walk ins are available.
