Cities across the UK all have certain stereotypes about the way residents speak, act and look, with the expectations extending to beauty too. But beauty e-tailer Escentual.com has looked into whether there is any truth to the typecasting with its 2016 Cosmetics Map, which compares sales of products on the site across different regions.
Looking at the map it appears there is some truth to the beauty stereotypes; while Essex girls love nails and hair care, women in Liverpool were more likely to invest in eyebrow pencils and shaping products.
Take a look at the map below for more information as well as our breakdown of the most popular products by region. Does it resonate with you?
LONDON
- Lipstick
- Foundation and blushers
- Skincare
SURREY
- Skincare
- Nails
- Haircare
ESSEX
- Fake Tan
- Foundation and blushers
- Nails
- Haircare
OXFORD
- Eye colour
KENT
- Eye colour
NEWCASTLE AND NORTH EAST
- Fake Tan
- Lipstick
- Haircare
DURHAM
- Eyebrows – pencils and shaping
LIVERPOOL AND MERSEYSIDE
- Eyebrows – pencils and shaping
- Haircare
MANCHESTER
- Eyebrows – pencils and shaping
- Haircare
LEEDS AND WEST YORKSHIRE
- Lipstick
- Eye colour
- Foundation and blushers
EDINBURGH AND LOTHIAN
- Fake Tan
- Foundation and blushers
GLASGOW AND GALLOWAY
- Foundation and blushers
- Skincare
DUNDEE AND TAYSIDE
- Eyebrows – pencils and shaping
CHESHIRE
- Fake Tan
BIRMINGHAM AND WEST MIDLANDS
- Lipstick
- Skincare
DERBYSHIRE
- Eye colour
NORWICH
- Eye colour
POWYS AND MID WALES
- Fake Tan
CARDIFF AND GLAMORGAN
- Eyebrows – pencils and shaping
BRISTOL AND SOMERSET
- Lipstick
- Nails
SOUTHAMPTON AND HAMPSHIRE
- Skincare
SUFFOLK
- Nails
CORNWALL
- Fake Tan
BOURNEMOUTH AND DORSET
- Nails
