Lady Gaga's new makeup line: here's everything we know

It's going to be epic…


Fiona Ward
Acting Fashion and Beauty Editor
May 11, 2018

You can always count on Lady Gaga to take a kooky makeup look and somehow make it look incredible – so we can't wait to see what the Born This Way singer comes up with when she launches her much-anticipated beauty range later this year (if the rumours are true, that is). That's right, Instagram investigators Trendmood have done some digging, and revealed on Thursday that Gaga will be launching her very own line of products – Haus Beauty. And, according to Allure, the United States Patent and Trademark Office has confirmed the news – since the songstress' company, Ate My Heart Inc., applied to trademark the brand name in February.

© Photo: Getty Images

Gaga is known for her incredible outfits and stage makeup

As usual, the standout songstress isn't doing things by halves – the range reportedly features over 70 product types, including foundations, eyeliners, shadows, bronzers, highlighters and lipsticks, as well as skincare staples such as moisturisers, scrubs, and even massage oils. Ooh-er. One thing's for sure – if Gaga knows anything, it's how to rock a smokey eye, so we're expecting great things.

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Of course, this wouldn't be her first foray into the beauty business. She has worked with MAC Cosmetics' Viva Glam campaign on two occasions to raise money for AIDS research with a limited-edition lipstick, while her signature fragrance, Fame, is a huge best-seller – despite the fact its scent is based on blood and semen. Hmm.

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While we have no idea how weird and wonderful her next beauty offering will be, we're hoping for plenty of glitter, big, bold colours and an epic Gaga-style photoshoot to go alongside the launch – the wackier the outfits, the better. Don't let us down now, Mother Monster…

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