We don't know about you but discovering a new beauty product can really put a smile on our face - and right now we'll take our joy wherever we can get it. Whether it's a new lipstick or a new eyeshadow or a gorgeous new nail colour, these are the products that you need on your radar this summer.
Keep reading for our editor-approved new buys from some of the most popular beauty brands. From MAC Cosmetics to Estee Lauder, Charlotte Tilbury and Chanel. Plus, discover brands you've not heard from before.
How we chose the best new makeup products
- Release Date: We want this to be a list of fresh new makeup buys or new makeup brands we're excited about.
- Quality brands: There are certain makeup brands that have a cult following but we also wanted to spotlight brands that might not be as well known.
- Price point: This feature includes a mix of price points for every budget.
As Prime Day is just days away, we thought we'd share some of the best sales on makeup products. It's rare to see a new product launch in the sale, but if you're after a beauty splurge it's well worth a look. See below...
Best early Prime Day sales on makeup
- Cult Beauty has a huge sale on makeup right now - you can get up to 40% off the likes of Charlotte Tilbury, Saie, Urban Decay, Milk Makeup and so much more.
- Boots has an impressive offer on premium makeup ahead of Prime Day. We spotted Estee Lauder, Fenty Beauty, YSL and IT Cosmetics in the sale and the savings are pretty incredible.
- Sephora has up to 50% off right now and you can expect savings from the likes of Tarte Cosmetics, Makeup by Mario, REM Beauty, bareMinerals and lots more.
- The Selfridges summer sale is on and that means huge discounts on makeup, and amazing brands have been included this year. We spotted Giorgio Armani, Sisley, Lancome, Kylie Cosmetics and more.
The best new makeup launches for summer 2023
What's New: Chanel Les Beiges - Travel Size
Editor's note: "This is one of my all-time favourite beauty products, but I won't lie, it's a bit chunky for your makeup bag if you're going on your travels so I'm loving that it's now lovely and compact."
Chanel's iconic Les Beiges is now available in cute travel size - perfect for your summer travels. If you haven't tried Les Beiges, it warms up the skin, creating the illusion of having spent a weekend in the sun. When applied to the cheeks, nose, forehead, and décolleté using the fingers or a brush, this cream-gel bronzer delivers an ultra-natural makeup look. Choose from three shades for a sun-kissed glow.
What's New: Charlotte Tilbury Airbrush Flawless Lip Blur
Editor's note: "Wow, just you wait until you try this new game changer lip product from the Queen that is Charlotte Tilbury. I tend to use it a little more like a stain for day-to-day, but then I'll amp it up for an evening look. My favourite colour is Ruby Blur - it makes your teeth look SO white."
Charlotte Tilbury has enlisted supermodel Bella Hadid to be the face of her new Airbrush Flawless Lip Blur and we're sold. Infused with blurring and smoothing effects, plus a unique powder-blur technology and packed with hyaluronic acid, expect kissable lips with just one swipe.
What's New: Dior Beauty Rosy Glow
Editor's note: "I am a total blusher fiend so this new launch from Dior is right up my street. To be honest, it almost looks too good to use. I love how pretty it is, and I actually think it would make a nice gift. The colour pay-off is brilliant and looks different on everyone. There are four new hues, but I love the vibrant Cherry shade."
Dior's Rosy Glow blush is iconic for a reason, and now it has been reinvented in a clean formula that blends seamlessly with the skin to for the ultimate healthy flushed look. And yes, it's exciting as it sounds as the powder blush reacts upon application with the skin's pH and moisture level and it will stay looking radiant all day long.
What's New: MAC Cosmetics Studio Fix Every-Wear All-Over Face Pen
Editor's note: "Choosing a concealer online is very difficult, but MAC attempts to make the process a whole lot easier for us shoppers. You can find out more about your undertone and compare other MAC concealers to make sure you're getting the right one for you. I'm looking forward to trying this new pen as I love the whole 'click, tap, go' element of it all."
Conceal and correct with MAC Cosmetic's new easy-control face pen that gives a lightweight, natural-looking matte finish for up to 36 hours. The two-in-one concealer and foundation pen is transferproof, waterproof, and features skin-loving hyaluronic acid and vitamin E. Choose from 33 flexible, medium-to-full buildable shades
What's New: Estee Lauder Bronze Goddess Healthy Glow Bronzer
Editor's note: "I'm a Bronze Goddess fan girl. This is such a cult classic collection, and every year I eagerly await for it to drop. This year's bronzer addition is a real joy to look at. This is one of my favourite types of bronzers, it's kind of an apply-everywhere and hope for the best type, and it just works. It's basically golden hour in a palette."
Calling all Bronze Goddess lovers, this bronzer - which is limited edition by the way - is an all-in-one palette that includes a blush, bronzer and highlighter. Use them individually or blend together for a natural, healthy-looking glow.
What's New: Pat McGrath Labs Divine Blush: Legendary Glow Colour Balm
Editor's note: "I'm waiting to try this product but I've seen lots of content on Instagram and TikTok and it looks stunning and really easy to apply, which is a relief because I'm usually useless at cream blushers."
If you're after a glow-boosting cream blush stick, you might want to check out Pat McGrath Labs' new addition. This versatile non greasy formula suits all skin tones, ensuring the perfect touch of colour. It's enriched with shea butter, squalane, and passion fruit extract.
What's New: Bobbi Brown Sculpted Glow Face Palette
Editor's note: "This is a real showstopper for beauty fans, and I just know this will be a firm fixture in my makeup bag - especially when I'm off on holiday. I love a multi-purpose product, and the pay-off on the trio is just exceptional."
Now this is exciting! Bobbi Brown has launched an Artist-curated trio of highlighting, blush, and bronzing shades designed to create a sculpted look with ease. The customisable palette can be used to create softly sculpted to more multidimensional looks.
What's New: Tom Ford Soleil de Feu Eye Colour Quad
Editor's note: "The sparkly, satin and shimmering shades are all so fun to play with. You can achieve various looks with incredible colour pay off."
The Soleil de Feu Eye Colour Quad eyeshadow palette is inspired by a lustrous sunset over the ocean. It sculpts and contours your eyes with its sharply pigmented tones.
What's New: Espressoh. Glassy
Editor's note: "Well, this is a brand that combines two of my favourite things; coffee and makeup! In the weeks leading up the brand's arrival in the UK, I was sent some products to try and I couldn't wait to give the Glassy Blush a whirl. It went viral on TikTok and I am happy to say that I can definitely see why. It looks transparent but it just melts into your skin and it gives a lovely pink glow."
Meet espressOh, the Italian beauty brand creating caffeine-infused beauty products. The female founded brand features Italian-made beauty products for people on the go. The brand was founded in 2018 by Chiara Cascella (a beauty marketeer turned consumer-brand builder) who wanted to bring transparent and non-toxic goods to market while encouraging customers to celebrate their natural beauty.
What's New: Laura Mercier Tinted Moisturizer Bronzer
Editor's note: "I am still waiting to try this product, but I wanted to include it as it's the perfect time to try this. I just love the Laura Mercier tinted moisturiser, so I expect good things."
Laura Mercier's new Cream Bronzer is getting people talking. It's the first cream bronzer with all the benefits of Tinted Moisturizer that gives skin a completely natural, sun-kissed glow. With six tailored bronze pearl blends you can expect natural warmth to every skin level and 12-hour hydration so skin is healthy, even and smooth.
What's New: Suqqu Marble Color Lipstick
Editor's note: "Everyone, this is now back in stock! Selling out pretty much instantly, Suqqu fans couldn't get enough of this new marble lipstick and I know why. It's just such a gorgeous product, you get a real subtle wash of colour and they feel very hydrating on the lips."
The limited-edition lipstick by Suqqu has been inspired by opal gemstones with two intertwining shades in different luminosity and hues. Formulated with hyaluronic acid, sweet almond oil and olive oil, the lipstick will nourish your lips one swipe at a time.
What's New: ByTerry Brightening CC Luminizer
Editor's note: "I have high hopes for this ByTerry CC Luminizer. It's enriched with white rose stem cells which eliminate toxins and neutralize free radicals. Innovative ‘optical glow’ technology boasts light reflecting prisms and soft-focus pigments."
Infused with 96% skin-caring ingredients, this long-lasting formula blurs and diffuses away imperfections to fight dullness and signs of fatigue for an instant flattering glow.
What's New: Collection Filter Finish Liquid Highlight Wand
Editor's note: "This is a clear 'dupe' for Charlotte Tilbury, and it is great value for money. It disperses just the right amount and gives you a lovely glow."
Formulated with pearlescent pigments and infused with hyaluronic acid and shea butter to help moisturise and soften the skin. This liquid highlight is the ultimate skin loving formula is packed with natural antioxidants.
How we tested the best new makeup products
We’ve been busy testing new launches, with the exception of the ones we are still waiting on. We wanted to find affordable, mid-range and high-end options and only shared the products that we predict will create a buzz.
Why you should trust me
I have always been obsessed with all things beauty, and I am lucky enough to be sent products to test for my job as a lifestyle journalist. I am also alerted by PR teams about new launches and big announcements and I attend press previews to find out more about new product drops. I aim to update this article as often as possible to keep you informed of the new buzziest launches.
