As we start socialising again, bringing our face masks along with us, dressing safely for "the new normal" is bringing up a whole new beauty dilemma, especially for people who have never left the house without makeup. How do you wear lipstick without it getting smudged by your face mask?
MORE: 20+ best floral face masks for spring that are pretty and practical
But what's the best lipstick to wear under a face covering? While many people I know have completely given up on wearing lip colour, the lipstick I've sworn by since we've started wearing face masks is the very affordable Maybelline Superstay 24 Matte Ink Lipstick.
BEAUTY SOLUTIONS: Rosacea sufferers claim this anti-redness cream is 'witchcraft'
The liquid formula which comes in more than 25 shades is the #1 bestselling lipstick on Amazon – and you can now get it for up to half off, with reduced prices starting at just £4 (around $4).
While some have given up wearing lip colour because of face masks, I've been relying on nothing but this make-up wonder that comes in more than 25 shades
Maybelline Superstay 24 Matte Ink Lipstick, Was £9.99 NOW from £4 ($4.22), Amazon
SHOP NOW
As the name implies, it is an inky lip colour, but in a creamy, easy-to-apply no-budge formula. It comes in a wand format and I love that the petal-shaped applicator design with a precision tip means that no lip liner is necessary, just swipe on and go.
Even before the pandemic, the universally-flattering Pioneer shade of red was so popular that one was sold every six seconds!
And, as I shockingly found out when I wore the #80 shade, Ruler, on a socially-distanced afternoon out, when you take off your mask to sip your drink or take a selfie the matte colour stays in place right where it should be – on your lips, not all over your face!
RELATED: 40+ best stylish face masks to shop right now
Even before the pandemic, the universally-flattering Pioneer shade of red was so popular that one was sold every six seconds
Maybelline Superstay 24 Matte Ink Lipstick in Pioneer, £4.76 ($7.99), Amazon
SHOP NOW
That said, it REALLY stays on. In fact, a quick search on the Internet will tell you that there are entire articles devoted to explaining how to remove it.
Before applying, I make sure that my lips are well exfoliated so I can start with a smooth canvas. I also have a gentle makeup remover or micellar water and a cotton pad handy at home to remove it at the end of the day or night.
I'm not the only one who can vouch for the Matte Ink lippy.
The face of Maybelline Gigi Hadid loves it, too, and celebrity makeup artist Jenna Menard, who has done makeup for stars like Kate Winslet, has also given the Maybelline Superstay lip colours her seal of approval.
“This formula goes on smooth and stays put," Jenna told CNN. "When you feel your lips are getting a bit tight, just reapply the colour to refresh."
So here’s to abiding by social distancing rules while still looking cute. Cheers!
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.