Rosie Huntington-Whiteley and Kate Moss

This cult hairspray is loved by Kate Moss and Rosie Huntington-Whiteley – here's why

Discover the bestselling line from the Supers' favourite hairdresser

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Content Lead
November 14, 2023

Whether you've seen his legendary looks in glossy magazines, backstage at Fashion Week or you remember Princess Diana's iconic crop, you'll no doubt be familiar with the work of celebrated hair stylist Sam McKnight MBE. 

Renowned as one of the most influential stylists in the world, Sam's current clients include Kate Moss, Rosie Huntington-Whiteley, Gigi Hadid and Jodie Comer

© Instagram

Sam McKnight worked as Princess Diana's personal hairstylist for seven years

Rising to prominence in the era of the supermodel, he has created looks for leading fashion houses including Chanel, Dior and Tom Ford and contributed to over 190 covers of Vogue.

After huge demand, Sam has created an award-winning line of haircare and styling products to give everyone access to supermodel-worthy locks, whether you want a bouncy blowout or effortlessly tousled 'Cool Girl' waves. 

The dressing table-worthy products enable everyone to mirror his signature 'undone' look in a matter of minutes and contain a gorgeous fragrance inspired by Sam’s own Instagram-famous garden.

Sam has the magic touch.

Kate Moss

Among the hero products is Modern Hairspray – The Multi-Task Styling Mist a three-time sell-out success and loved backstage at fashion week by the likes of Gigi and Bella Hadid.

Providing hold and light texture plus heat protection up to 230ºC, the expert formula can be used with heat stylers such as straighteners or tongs to create long-lasting styles. Lightweight and buildable, it will give all party styles longevity and a high shine finish, but also easily brushes out at the end of the night or next day to rework your look. 

Modern Hairspray is my desert island hair product. It's the ultimate multi-tasker: it sets, styles, adds shine, volumises, creates texture, protects from heat styling damage, and so much more…

Sam McKnight MBE

Modern Hairspray offers five benefits in one chic olive green package: 

FRIZZ FIGHTER – protecting your hair from the humidity which causes frizz
DAMAGE CONTROLLER – to save hair from the damaging effects of heated styling tools, which can cause breakage, colour fade and split ends
LASTING HOLD – for enduring styles
CURL SAVIOUR – set and hold heat-styled curls, waves and bends, so they last all night. Mist each section of your hair before you style with a tong
STATIC SHIELDER AND MANE TAMER – keep flyaways under control by lightly spraying and taming with a toothbrush

Sam using Modern Hairspray on Gigi Hadid at Milan Fashion Week

The pair have built a close bond

They really smell divine. It’s like fragrance for the hair.

Rosie Huntington-Whiteley

If you're keen to give your locks the supermodel treatment or seeking a spoiling Christmas gift for a glamorous friend, you can receive two free samples with every order on the Hair by Sam McKnight website, and between 16 to 27 November, every order above £40 will come with a Free Mini Happy Endings Nourishing Balm worth £22 in a 30ml handbag size so you can perfect your party hair on the go. 

In the spirit of giving back, the brand will donate £1 from every online order to Beauty Banks, the UK charity founded by beauty journalist Sali Hughes and PR Director Jo Jones, which distributes personal care and hygiene essentials to those in need. 

We hope you love the products we recommend. We may receive compensation via a service called Linkby when you click on the links in this article. We only collaborate with brands on Linkby that align with our values and develop products that our team approves of. Prices accurate and items in stock at time of publication.

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