Kim Kardashian caused a stir amongst her fans when she unveiled her latest edgy beauty look. The Keeping up with the Kardashians star revealed that she had dyed her long brunette tresses an eye-catching shade of platinum blonde, as she posed for a short video shared with her 69.6 million Instagram followers.
Kim Kardashian showed off a blonde hairstyle on Instagram
It seems that the look is temporary, as Kim explained that she was working on a photoshoot when she opted for the style. "Late night set vibes," she simply wrote alongside the clip, which saw her smouldering for the camera while her hair and make-up artists completed her look.
Although in the past the mother-of-two has experimented with wigs when trying a bold new colour, it appears that this time the star chose to get her hair dyed.
Just days earlier Kim teased her Snapchat followers with a series of snaps showing her rocking wet blonde hair, prompting speculation that she had undergone the treatment ahead of the photoshoot.
© Photo: Getty ImagesKim first went blonde for Paris Fashion Week in 2014
It's not the first time that the reality TV queen has experimented with blonder hues. She notoriously caused a stir in the beauty world when she hit Paris Fashion Week in 2014 with her then-shoulder-length tresses dyed a bold platinum shade, a stark contrast to her natural dark brunette locks.
GALLERY: STARS WHO HAVE BEEN BRUNETTE AND BLONDE
It's not the only time that Kim has gone blonde – earlier this year she was spotted rocking a long, sleek blonde wig as she supported rapper husband Kanye West at his show during New York Fashion Week, joined by the rest of the Kardashian-Jenner clan.
© Photo: Getty ImagesThe mother-of-two also tried the look by rocking a long wig
Kim explained in an Instagram post that she had turned to Tokyo wigs for the bold look – the same wig makers who her younger sister Kylie Jenner famously favours.
Kylie previously spoke about her love of wigs in a post on her eponymous app, writing: "I discovered this amazing wig guy, Tokyo, and together we create wigs. Wigs are just SO much easier because I change my mind so much and this way I'm not damaging my hair."
