All eyes were on Pixie Lott as she arrived at V Festival on Sunday rocking a bold new makeover. The 25-year-old was the epitome of festival chic, having ditched her trademark blonde tresses in favour of an eye-catching shade of candyfloss pink.
Pixie Lott debuted a pink hairstyle on Sunday
Pixie, who was joined by boyfriend Oliver Cheshire for the fun day out, showed off her new 'do by wearing her hair swept up into voluminous curls, kept out of her face with a gorgeous colourful printed headband.
The All About Tonight hitmaker wowed fans with her festival style, opting for a colourful strappy top and white tailored trousers, accessorising with cat eye sunglasses and a bag that appeared to match her headband.
No doubt Pixie was enjoying a rare day off from her hectic schedule, which currently sees her taking on the role of Holly Golightly in the play adaptation of Truman Capote's Breakfast at Tiffany's in London's West End.
She previously experimented with the look last year
With the star set to continue the role for coming months, it could be that her new pink hairstyle is temporary. It wouldn't be the first time that she has opted for hair chalks or sprays to switch up her look, as Pixie has tried a range of different colours, and previouslyrocked three different shades in one week - blue, green, and a pink shade similar to her latest look.
Pixie currently stars in Breakfast at Tiffany's at London's West End
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Last year the singer also launched her own beauty range, teaming up with Superdrug on a collection of hair chalks, sprays and wash-in colours. Speaking to HELLO! beauty editor Nadine Baggott about the collaboration, Pixie also opened up about why she loves to experiment with her look.
"I've been blonde all my life, but I get bored and these pastel chalks, sprays and washes are a great way to change your look without making any permanent moves," she said. "You don't need to be scared, as you can wash them out and they are easy to do at home. Today I'm blue, but I also love the violet and pink sorbet shades. They are all pretty pastels."