The 'Holly Willoughby effect' of recent times has resulted in her devoted fans becoming fixated on the This Morning star's every fashion and beauty move.
When it comes to her hair, Holly often styles it in loose curls while on presenting duties, a beautiful everyday look that complements her fabulous outfits.
Looking back over the years, the 36-year-old beauty has experiemented with many a different hairstyles, ranging from a razor blunt fringe during her children's television presenting days, to sensational milkmaid curls at the recent Glamour Women Of The Year Awards.
We have gone on a trip down memory lane and have gathered together Holly's very best hair looks during her succcessful career to date. Enjoy...
Holly always looks good with platinum blonde hair, and a sleek low ponytail drew attention to her striking features at the Glamour Women Of The Year Awards in 2016. For make-up, a bold smoky eye and semi-sheer pink gloss completed her beauty look.
Emulating the oh-so-iconic Marilyn Monroe, Holly looked a vision at the National Television Awards in January this year, seeing her glossy honey-hued hair styled in a side parting and retro curls.
The This Morning star looked oh-so-feminine when she graced the red carpet at the Glamour Women Of The Year Awards in June. The pretty presenter debuted her new platinum blonde locks, braided into a ‘milkmaid’ updo, which perfectly complemented her pink floral dress.
Holly often styles her hair in loose waves and looked sensational with corkscrew curls back in 2007, when she attended the Vodafone Live Music Awards. Styled in a centre parting, the volume-heavy look complimented her ultra-cool outfit perfectly.
Gracing the red carpet in serious style, Holly styled her blonde hair in a sleek, straight 'do with a sweeping side parting for the Elle Style Awards back in 2008.
Holly shot to fame as a presenter on children's TV show Ministry of Mahem, pictured here with her then co-host, Stephen Mulhern in 2004. Her hair looked ultra-cool with a statement blunt fringe and styled sleek and straight.
Holly proved that her hair looks just as fabulous in an up-do as it does styled down back in 2015 at the BRIT Awards, rocking the perfect chignon, while leaving some of her hair to hang loose.
Back in 2010, Holly enjoyed a night out at the premiere of The Twilight Saga: Eclipse, in serious style. The pretty presenter's sandy blonde hair looked lovely styled in a centre parting and a whispy curtain fringe completed her look.
At the Brit Awards in 2006, Holly looked the ultimate rock chic, styling her hair in a volume-heavy quiff. The retro-inspired 'do looked fabulous teamed with a classic LBD and leg-lengthening heels.
Holly turned heads at the BRIT Awards back in 2012, styling her honey blonde hair in sensational volume-heavy waves. Her look was complete with a statement smoky eye and a vibrant hot pink lipstick.