Every now and then a beauty product comes along that almost breaks the internet, and this season it's all about one particular bottle: The PURA D’OR Original Gold Label Anti-Thinning Shampoo. This baby helps reduce hair loss and is said to revive damaged hair and revitalise follicles. The shampoo has amassed quite an online following, with Amazon's US site boasting over 9000 reviews of the 'wonder product'. A huge 57% of those reviews are a whopping five stars, so there must be something in it. Amazon's webpage says the shampoo contains 17 active ingredients that help reduce hair loss due to breakage. It also apparently adds body and thickens hair. Sounds amazing.
Photo credit: amazon.co.uk
The Pura D'Or shampoo is currently retailing on Amazon UK for £44.49. The hair product is said to be the 'only shampoo on the market that has a natural preservative system derived from 100% plant based extracts.' It contains DHT blockers (the hormone responsible for hair loss), strengthening biotin and circulation increasing niacin. The reason it's causing such a stir is that customers really rate it.
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One customer posted: "It really worked for my hair loss. I LOVE the product and will continue using it. My hair was actively shedding every day and it has dramatically decreased since I have used this product!!!"
It is advised to use the shampoo for three months to see results, although it may be possible to notice an improvement in your hair sooner. To apply, massage three to five pumps of the shampoo onto hair and scalp, leave on for two minutes, then rinse and repeat.
Have you tried this shampoo? Let us know what you think…