Jessica Simpson is set to expand her billion-dollar empire with a new fashion venture. The 35-year-old will be releasing a new range of activewear this autumn, called Jessica Simpson: Warm Up, which will include workout clothes such as leggings, sports bras and sports jackets.
© Photo: Getty ImagesJessica Simpson is launching a new range of activewear
This will mark the first branded collection for the star's label since she sold a majority stake of the brand to Sequential Brands Group earlier this year.
"Whatever was going on in Jessica's life at the time, we said we should be there," the actress' mum Tina, who is creative director of the brand, told WWD. "We had been looking at active for a bit, trying to find the right partner. Jessica works out every day – pretty much an hour-and-a-half every day."
Tina revealed that her daughter had been heavily involved in the creative process, but also trusted her mother to make the right decisions on her behalf.
© Photo: Getty ImagesJessica and her mum Tina work together on the brand
"We usually don't have a difference of opinion," she said. "Jessica is the brand's muse. She trusts me to pick out the colour palettes [and the direction for the line]. I show it to her always. She's constantly sending me [her] inspiration. She's online more than I am. She's always shopping on the internet."
Tina also revealed that she and Jessica try and visit the stores at least once a month to see what's working best. "We make sure the merchandise looks good and that we are getting the attention we want on the [sales] floors," she explained.
It's a particularly exciting year for Jessica, who is celebrating her brand's tenth anniversary. The label, which launched in 2005, first began as a line of shoes, but now Jessica's company includes everything from fragrances to maternity clothing.
"I make all the decisions," the Dukes of Hazzard actress said. "I am passionate about my brand. I really believe in it."
