Peter Andre's wife Emily Andre recently underwent an unexpected makeover, transforming into an iron woman, painted head to toe in silver paint.
LOOK: Peter Andre's wife Emily stuns in zebra print mini dress
The mum-of-two isn't getting into the Halloween spirit early, though. Her makeover is to raise awareness of iron deficiency, with research revealing that two in five women have been diagnosed as - or suspect that they could be - iron deficient.
WATCH: Peter Andre's wife Emily shares rare glimpse inside daughter's bedroom
In the series of portraits, the 33-year-old wife of singer Peter Andre had her entire body painted to appear as if she was made from iron, in honour of the We Eat Balanced campaign from the Agriculture and Horticulture Development Board
Exclusive: Emily Andre makes extremely candid comment about her kids' future
MORE: Peter Andre prioritises time with wife Emily with sweet 'day date' photo
"According to National Diet and Nutrition Survey data, almost half of girls and young women aged 11 to 18 suffer from low intakes of iron," Emily said
"The fact that so many women and girls are already affected by low iron levels or suspect they may be iron deficient is worrying because iron is an important mineral that's involved in various bodily functions including to help support the immune system and the symptoms - including tiredness and lack of energy - can impact daily life," the 33-year-old continued.
Emily Andre was painted head to toe in silver
Of her decision to star in the campaign, Emily said: "What better way to bring attention to this issue than by turning myself into a real-life iron woman for the day?
READ: Peter Andre's wife Emily inundated with messages after sharing romantic anniversary tribute
"Eating a balanced diet is key to helping us get the wide range of nutrients that our bodies need, and there are plenty of cost-effective options available too," she continued.
Emily Andre was painted silver to raise awareness of iron deficiency
Here's hoping Emily's dramatic makeover helps raise awareness of iron deficiency.
Like this story? Sign up to our HELLO! Mail newsletter to get other stories like this delivered straight to your inbox.