Kate Moss has long been an enigma, rarely giving interviews or insights into her life, and on Monday she kept up her elusive image with a tantalising new video.
READ: Kate Moss opens up about Johnny Depp trial in rare interview: 'I had to say the truth'
The clip, which sees a naked Kate wandering into a lake, teases a big move from the supermodel, with the 48-year-old captioning the clip: "Mesmerising and magical. COSMOSS is self-care created for life’s modern journeys," hinting at the launch of a self-care brand.
WATCH: Kate Moss teases launch of new lifestyle brand
Kate delighted fans by revealing they don't have long to wait for the launch, sharing that Cosmoss is set to drop on 1 September.
READ: Everything you need to know about Kate Moss' family life
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The mum-of-one didn’t give any details as to what Cosmoss is, but shared a link to the website, which featured a sign-up page, illustrated with sun and moon drawings.
Kate's friends and fans were thrilled with the announcement, commenting: "Yessss, cannot wait," "Eeek, how exciting," and: "Amazing! Exciting!"
Kate Moss teased her new brand Cosmoss
The Cosmoss Instagram page gives further hints into what Cosmoss will be about, with six dreamy posts. One photo is a sensual snap of Kate, captioned: "Soulful, sensual, self-aware. Introducing COSMOSS. COSMOSS is self-care created for life's modern journeys, drawing on the extraordinary experience of Kate Moss."
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A second post hints at a product line, captioned: "COSMOSS is a celebration of every day exactly as it is, with all its imperfections. Each product has been meticulously crafted with wellbeing in mind; each ritual opens a door to balance, restoration, and love."
Kate Moss hinted at things to come
Another post hints at a fragrance range, or scented products, with the caption reading: "The COSMOSS scent recentres and completes."
A final post says: "Rejuvenation, Balance, Healing." The vibe feels distinctly similar to Holly Willoughby's lifestyle brand Wylde Moon, with the element of ritual sounding akin to Alicia Keys' ritual-based self-care brand Keys Soulcare.
We'll be waiting with bated breath to learn more.
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