On Friday's Loose Women, the presenters engaged in an animated debate while discussing bra sizes.
READ: Jane Moore surprises Loose Women co-stars with 'most awkward' wedding
Frankie Bridge in particular caused a hoo-ha between the panellists, when she admitted that she never wears a bra, and has no idea of her bra size.
WATCH: Frankie Bridge looks incredible in red latex dress
"I just don't like wearing them, they used to be the first thing I'd take off when I walked through the door. When I was younger I was a triple A, so I didn't need one," she said. "When I was pregnant they were massive and I hated them. I've never been measured in my life."
WOW: Frankie Bridge displays sculpted figure in eye-catching sportswear
LOOK: Frankie Bridge and husband Wayne enjoy rare date night together - see loved-up snaps
Frankie's Loose Women costars were incredulous at her confession, with Nadia Sawalha commenting: "If I took my bra off the second I got home, I wouldn’t get anything done!"
While wearing a bra is of course a personal choice, there are health implications to abandoning your bra altogether.
Frankie Bridge's co-star were shocked by her confession
A properly fitted bra can improve posture, and ease back and neck aches and breast pain. A good bra distributes the weight of breasts evenly, stopping one side of your back from feeling sore.
SEE: Loose Women stars' beautiful homes revealed – Stacey Solomon, Coleen Nolan and more
For those with a larger bust, going braless can result in back and neck pain. For smaller-chested ladies, like Frankie, there shouldn't be an issue.
The Loose Women ladies were measured for new bras
Following their lively discussion, the loose ladies were all fitted for bras by a professional, with fans of the show taking to Twitter to share their disbelief at the sizes that the hosts had been measured as.
MORE: Stacey Solomon addresses fans' security concerns over £1.2m home
"I think those women measuring the girls' bra sizes need new tape measures," while another wrote: "We would like a re-measure!! No way are those right."
Regardless of accuracy, fans loved the segment. "OH MY WORD. I'm absolutely loving Loose Women today, I've cried laughing from the start," one said, while another commented: "Loving today's show ladies!! You're cracking me up!"
Like this story? Sign up to our HELLO! Mail newsletter to get other stories like this delivered straight to your inbox.