MAC Cosmetics has enlisted ten beauty gurus from around the world to create their own custom lipstick shade for a new collection. The make-up brand has collaborated with a range of bloggers, YouTube stars and beauty editors for the exciting collection, which will be released in April.
The new shades are currently in production at MAC's beauty lab in Toronto, Canada, and some of the lucky collaborators have been excitedly documenting the process on Instagram.
MAC has collaborated with 10 global beauty influencers for a new lipstick collection
British beauty blogger Fleur De Force is one of the influencers involved, and she said she was "beyond excited" to have been asked to formulate her dream lipstick.
Writing on her blog, Fleur explained: "It's beyond amazing to have been asked to collaborate with MAC, both because I adore the brand personally, but also for MAC to be acknowledging bloggers in this way. It's their first ever collaboration with influencers and I feel so honoured to be part of it."
Fleur's lipstick will go on sale exclusively in UK MAC stores in April, along with a custom shade from Glamour Beauty Director Alessandra Steinherr.
Fleur de Force is in Toronto to formulate her dream lipstick shade
Meanwhile YouTube star Nikkia Joy also gave fans a glimpse at what may be her lipstick shade in an Instagram photo taken from the MAC beauty lab.
"HUGE ANNOUNCEMENT!!! I'm so excited to finally be able to let you guys know that I am creating my own lipstick with @maccosmetics. I'm at the lab right now in Canada working on the colour and you guys are going to LOVE it!!!" she wrote.
See the full list of MAC collaborators below:
From the UK:
#MACxFleurDeForce by @FleurDeForce
#MACxAlessandra by @alexsteinherr
From the US:
#MACxLarLarLee by @LarLarLee
#MACxGabrielZamora by @TheGabrielZamora
From Canada:
#MACxSamanthaRavndahl by @ssssamanthaa
From Brazil:
#MACxVicCeridono by @VicCeridono
From the Middle East:
#MACxTheRealFouz by @TheRealFouz
From France:
#MACxMarie by @EnjoyPhoenix
From Germany:
#MACxCaroDaur by @CaroDaur
From Australia:
#MACxNikkiaJoy by @NikkiaJoy