Four Victoria's Secret models have tapped into the lip kit trend by launching their own versions of the cosmetics collection. No doubt hoping to emulate the success of Kylie Jenner's Lip Kits, which have helped the reality TV star rake in an estimated £317 million, Angels Elsa Hosk, Sara Sampaio, Jasmine Tookes and Martha Hunt have revealed their own kits, made up of Velvet Matte lipgloss, Velvet Line lipliner and Glitter Gloss.
The new Angel lip kits
As well as being famous for its lingerie offerings, the American brand is also known for its make-up, and the lipglosses account for a large part of that. The four beauties, who are all walking in the 2017 Victoria's Secret Fashion Show in Shanghai on 28 November, opted for different colours, with the beauty boxes retailing for £19 each, a similar price to Kylie's version.
The Angel lip kits are on sale now
Jasmine's Drama kit features a berry-inspired hue, which she describes as "a bold shade" with a rich matte finish. Elsa and Martha went for more neutral shades, with Elsa describing her lip kit as a nude with "attitude", and Martha saying she's "totally obsessed" with her pink-nude kit, Adored. As for brunette beauty Sara, red was the only option for her Desire offering. "This completely transforms my mood - instant confidence and so sexy!" she declared.
The kits are on sale now, with make-up lovers advised to layer the Glitter Gloss, a new addition to the Victoria's Secret beauty line, over the matte lipstick for a shiny finish that stays put for hours.