The Little Mix cosmetics line is happening and it’ll cater for every skin tone

Expect a sell-out...


Leanne Bayley
Director of Lifestyle & Commerce
July 2, 2018

Little Mix - aka Perrie Edwards, Leigh-Anne Pinnock, Jade Thirlwall and Jesy Nelson - are bringing out a makeup line - and they’ve promised an inclusive range of shades. The Little Mix girl group have channelled everything they know and love about cosmetics into their brand, LMX by Little Mix.

Taking to Twitter, the girls wrote: “Are you ready? We wanted you to be the first to hear about something we’ve been working so hard on…introducing LMX by Little Mix and our first ever limited edition cosmetics range. Coming September 2018 to @BootsUK.”

Little Mix at the BRIT Awards

We’ve been told the four women have created “a sophisticated collection with meticulous consideration paid to every shade selection, formulation texture and look in the range,” and that the products are designed to “empower and are created for confidence and self-expression.”

The group share a love of beauty and ever since their claim to fame on X Factor, the girls have experimented with various looks on stage. Expect heavily-pigmented formulations, unbelievable highlighters, velvety matte lips and high-impact colours.

READ: The best new beauty launches for July 2018

We predict this will be super popular with their young fanbase, and in the first photo we’ve seen, the girls are all rocking a totally different look. Jade, whose look is always the most dramatic, is sporting heavily lined matte lips. Leigh-Anne opts for a glossy pout and a feline flick. Perrie, who has gorgeous blue eyes, is wearing foundation that conceals her freckles and any blemishes, and Jade is giving us major highlighter goals with the perfect contour. We eagerly await to see more...

RELATED: A Lush foundation is on its way, and it's giving Rihanna a run for her money

Products from the LMX by Little Mix range will be available from September in Boots and selected retailers across the UK.

Transform your routine with expert advice from our beauty and wellness team

Email Address

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here

More Makeup

See more