NARS – the luxury beauty brand with an insanely long list of celebrity fans – has just dropped a new mascara and the reviews are coming in thick and fast. Known for risqué product names (Orgasm blush, anyone?) the new Climax Mascara (pun very much intended) is creating a buzz because, um, it doesn't look like you're wearing mascara. If you're wondering why people would pay £21 of their hard-earned cash on a mascara that doesn't look like you're wearing any, you'd be surprised - people are loving the bare lash look. The campaign for Climax includes the hashtag #NEVERFAKEIT – because you apparently won't need fake lashes after you have applied it. Aside from the sexy red tube, the beauty brand took the product to the test, and based on a survey of 32 women, 96% achieved full and maximum volume and a whopping 100% saw instant curl from base-to-tip.
£21.00, Nars
Beauty influencer Sophie Beresiner got a sneak peek of the product before it hit shelves, and revealed on Instagram: "It doesn't look like mascara, more like extensions without any damage or obviousness."
Everyone is talking about the Climax Mascara
Blogger Really Ree did a full blog post on the mascara, telling her followers: "I really like the brush on this mascara. It combs through the lashes really nicely, lifting them up and evenly distributing product. The formula is so light that it doesn’t feel like you are wearing any makeup, in spite of the fact that it delivers a great impactful look."
We wonder if a certain Duchess of Sussex may have this newbie high on her beauty list? The wife of Prince Harry is a huge fan of the luxury brand and adores their iconic blush, Orgasm. Telling Allure Magazine, she said: "I love NARS blush in Orgasm. I use it on and off camera as it gives you a nice glow from within." The coral, peach-toned blush includes illuminating particles, which gives skin a subtle sheen. It's suitable for all tones, and will perk up any complexion in a flash. A lover of the barefaced look, we think Meghan will be buying this mascara any day now - it could even replace her favourite £8.99 budget beauty buy.