new in beauty makeup october© Photo: iStock

The best new beauty launches you should keep an eye out for in October

Get gorgeous in October...

Fashion and Beauty News Editor
Updated: October 18, 2018

We find ourselves saying it each and every month, but how fast is 2018 whizzing by? October is here in all its glory - from sipping on pumpkin spice lattes on the way to work, to whacking up the central heating sky high, autumn is finally here. With a new month comes a brand new array of exciting new beauty launches and we have the low-down on everything you need to try. Here at the HELLO! beauty desk, we have rounded up everything that we have been loving that we think you will enjoy too. From new fragrances to the eye palette that everyone is talking about, it's all here! 

Is there anything more chic than Tom Ford makeup? The high-end beauty brand has released a stunning gift set that is almost too pretty to use. Featuring a bold eye quad in sumptous autumnal tones and two creamy, long-lasting lipsticks, this set is not to be missed. A great gift - but equally a divine treat for yourself. 

Eye and Lip set, £68, Tom Ford @ Harvey Nichols

We have been road testing Elizabeth Arden's new retinol serum capsules and quite frankly - we're blown away. Yes, they look super Instagrammable with their rose-gold colour, but they are so much more than that. Simply twist off the bud and the creamy formula - which feels just like a primer - absorbs quickly into your skin, instantly rejuvenating the surface, making your entire face feel softer, plumper and more radiant. You may not know this, but retinol is hyper sensitive, and isn't as effective when you use too much. This is why these capsules are so great - they contain just the right amount of retinol to use over your entire face and neck, giving a much better result that rubbing large quantities all over your face from a jar or pot. 

Retinol Ceramide Capsules Line Erasing Night Serum, from £42, Elizabeth Arden 

We are always partial to a new lip colour (or two), and this month we have been obsessed with Dolcissimo from Dolce & Gabbana. The unique formula applies as a liquid before turning into a matte finish which is velvety soft, long-lasting and best of all, doesn't dry out your pout. And can we talk about the rosy packaging? It's too pretty for words. In 12 gorgeous shades - from creamy nudes to berry reds - they are just blooming lovely. 

Dolcissimo lip colour, £36, Dolce & Gabbana @ Harrods 

Our permanent eye bags never seem to go away, no matter how many early nights we have. Cover up those dark circles with the Overachiever Concealer from Huda Beauty. This formula is highly pigmented; you need the tiniest amount which covers EVERYTHING. And we mean everything. Plus, its long-lasting and doesn't crease, so you don't have to keep applying all day. It comes in a whopping 20 different shades, and with names like Whipped Cream and Peanut Butter, it's a tasty treat your makeup bag (and face) will thank you for. 

Overachiever Concealer, £23, Huda Beauty 

Treat your body and give it some well-deserved TLC with Kiehl's Gentle Body Wash. Packed with an impressive 95% worth of natural ingredients including Aloe Vera and Soap Tree extract, it leaves skin feeling clean and ultra-fresh. What's more, it's environmentally-friendly as the bottle is made from recycled materials. Win! 

Made For All Gentle Body Cleanser, £28, Kiehl's

La Roche Posay's B5 serum is a cult buy from the first-rate brand and now it has been reformulated into a  high-performing eye cream.

The light formula targets signs of ageing and tiredness around the delicate contours of your peepers. Apply daily for a more wide-awake, fresh look. 

Hyalu B5 Eyes, £25.50, La Roche-Posay

Quench your dry skin with BYBI's Mega Mist - a natural face mist that can be used to hydrate throughout the day, or as toner after cleansing. Best of all, it's been repackaged - the eco-friendly company now print directly on to the glass instead of using labels, making it easier to recycle. 

Mega Mist, £26, BYBI 

If you're a skincare junkie, you've probably got a bottle of Liz Earle Cleanse and Polish in your bathroom cabinet. Well, the exciting news is that the award-winning cleanser now has a sibling - but it's for your body! For use in the shower, apply directly to your skin and watch it pep it up, giving it a nourished, moisturised glow. 

Cleanse & Polish Body Gentle Mitt Cleanser, £19, Liz Earle

When we heard that the legendary Urban Decay Naked Palette had been discontinued, we felt slightly mournful. But we needn't have worried, as there's a new counterpart in its place - The Naked Cherry. As the name suggests, it contains brownish, raspberry tones in both matte and metallic finishes. Get your party look perfect now!

The Naked Cherry eyeshadow palette, £42, Urban Decay

When you don't have time to wash your hair, Sachajuan's Dry Shampoo Mousse is genius! The on-the-go refresher has the foamiest texture, containing wheat protein that absorbs grease, leaving your locks with a fresh clean feel, without water or residue. 

Dry Shampoo Mousse, £25,Sachajuan  

If you want sumptuous skincare - Sisley is the brand for you, and we just know you will love their new face cream  As it's namesake suggests, the Velvet Nourishing Cream is a blooming gorgeous mix of saffron flowers, and the light formula is richly milled and packed with softening agents that leave your skin supple. Best of all all, its light enough to be applied in the morning and rich enough to use as your evening moisturiser too. 

Velvet Nourishing Cream, £143, Sisley

When #selfcaresunday comes around, a hot bath with lots of lotions and potions is just what we need. Champneys Spa have released some amazing products as part of their all-new professional range and there are so many incredible newbies. Our faves are the Softening Cuticle oil and the Soothing Bath Salts. Total bliss!

Champney's Professional Collection, from £8, Boots

Now the festive season is approaching, we are feeling the pressure to amp up our makeup game! Kenzo have released their very first eyeshadow palette and it's too gorgeous. Featuring eight glittery, pigmented shades that can be used wet or dry, your eyelids will never look better.

Eye Palette, £38, Kenzo at Feel Unique, from 15 October.

Think Origins just produces skincare? You'd be wrong! The natural brand - which is renown for its sumptuous skincare-  has just launched its first line of lipstick and they are too gorgeous. The flower-infused collection incorporates elements of a dozen different flowers which give the bullet a rich, colourful and full coverage lip colour. And also, who could resist the rose gold packaging? Fancy!

Blooming Bold Lipstick, £18.50, Origins

How annoying is it, when you treat yourself to a palette and there's always that one colour you don't use? Beautonomy have the answer. You can build you own bespoke palette, picking the colours that YOU want, from over 40 different shades and finishes. And the super-pretty, slimline packaging means they are easily transportable too. Win!

Customised palette, from £9.99, Beautonomy 

When the weather gets colder - it means that everything gets dryer - including our lips. Combat your flaky pout with the brand new offering from eos - Crystal. Housed in the trademark sphere packaging - apply directly to your lips for instant hydration. We are obsessed with the new flavours - Hibiscus Peach and Vanilla Orchid, and the clear formula is great for all those pretty Instagram flat lays...

eos Crystal, £6.99

If you aren't sleeping so good, and you feel its affecting your skin, don't worry. Eucerin has just launched their Hyaluron-Filler Night Peeling & Serum and it's seriously scientific and ideal for your before-bed pamper. The dual capsule contains an ingenious, leave-on peeling hybrid formula - which soothes the skin, leaving it soft, supple and refreshed. Best of all, it works to banish the deepest wrinkles night after night.

Hyaluron-Filler Night Peeling & Serum, £38, Eucerin  

A simple cat-eye flick may look like the easiest thing in the world, but it takes some practice! If you have trouble applying it daily (just like us) then why not try Flawless Eyeliner? It has a super precise fibre tip and won't budge until you want it to, even in humid temperatures. 

Flawless Eyeliner, £14.95, Flawless Lashes by Loreta

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