Foundation is the most crucial base for every makeup look, but finding the right shade isn’t always easy, especially when there’s not a wide colour variety to choose from. Luckily, there are some beauty brands working hard to create more inclusive foundation shades, so that you’re able to find the perfect undertone and colour for a ‘my-skin-but-better’ finish. Shop our favourite inclusive foundation ranges, below.
Fenty Beauty
A best-seller in Rihanna’s cult brand Fenty Beauty, the PRO FILT’R Soft Matte Longwear Foundation is available in a whopping range of 50 colours. Catering to all skin tones, this matte foundation offers a buildable, medium-to-full coverage. The oil-free formula is also sweatproof and pore-diffusing. Could you even ask for more?
Fenty Beauty PRO FILT'R Soft Matte Longwear Foundation, £27, Boots
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Huda Beauty
Beauty influencer Huda Kattan launched her popular Huda Beauty #FauxFilter Foundation in a range of 30 shades, and the internet went wild. This full-coverage velvety foundation promises to cover blemishes, dark circles and any unwanted imperfections.
Huda Beauty #FauxFilter Foundation, £32, FeelUnique.com
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Bobbi Brown
This 16-hour wear foundation is available in 42 shades that are ‘expertly calibrated to your undertone to even out and correct the complexion in one simple step’, according to Bobbi Brown. Plus, if you have normal to oily skin, you’ll benefit from the breathable, matte coverage.
Bobbi Brown Skin Long-Wear Weightless Foundation SPF15, £32, John Lewis
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NYX
This affordable high-street foundation comes in 45 creamy tones that will give you a gorgeous glow whilst controlling any excess shine. As this foundation is non-comedogenic, it’s ideal for normal, oily, combination, and even sensitive skin types.
NYX Professional Makeup Can’t Stop Foundation, £15, Superdrug
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Lancôme
Available in 45 shades, this best-selling liquid foundation boasts up to 24 hours of staying power (yes, really!). But the best thing? It’s smudge-proof and transfer-free, meaning you never have to worry about pesky foundation marks staining your clothes.
Lancôme Teint Idole Ultra Wear Full Coverage Foundation SPF15, £33.50, Boots
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Anastasia Beverly Hills
After a water-resistant foundation? This one from Anastasia Beverly Hills has real staying power, and it comes in 50 completely natural shades. It promises to blur out discolouration and skin unevenness without leaving a cakey finish on the skin. We love.
Anastasia Beverly Hills Luminous Foundation, £43, Selfridges
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Zoeva
Infused with rose hip oil, this inclusive foundation includes 44 shades with a variety of warm, cool and neutral tones. Each shade is cleverly named after a positive affirmation like ‘grace’ or ‘joy’ to help you champion your true authentic self – cute!
Authentik Skin Foundation, £25, Zoeva
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Il Makiage
Cult new beauty brand Il Makiage offers a lightweight, matte finish foundation which is available in a range of 50 shades. The innovative formula helps to minimise the appearance of pores and shadows, leaving you with a truly flawless finish!
Woke Up Like This Foundation, £36, Il Makiage
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Urban Decay
Available in 50 shades, this vegan foundation by Urban Decay has a buildable, medium coverage and matte finish. It’s waterproof but also works to minimise the appearance of pores, making it great for those with oily or problematic skin.
Urban Decay Stay Naked Foundation, £23.50, John Lewis
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Estée Lauder
The UK’s number one foundation is now available in a wider range of shades and feels super lightweight on the skin. With cool, neutral and warm undertones to choose from, you’ll be able to find the perfect match for you. Dreamy.
Estée Lauder Double Wear Stay-in-Place Makeup SPF10, £34, Boots
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Smashbox
Available in a variety of inclusive foundation shades, this product from Smashbox is proven to last on the skin for up to 24 hours, and contains clever breathable polymers that move with your skin for a flawless finish.
Smashbox Studio Skin 15 Hour Wear Hydrating Foundation, £29.50, LookFantastic.com
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MAC Cosmetics
MAC Cosmetics’ most popular foundation certainly doesn’t disappoint: apply it to moisturised skin for a medium to full buildable coverage complete with SPF protection. Oh, and did we mention that it’s available in over 63 shades?
MAC Cosmetics 'Studio Fix' SPF 15 Liquid Foundation, £27, LookFantastic
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