huda beauty asos

ASOS is now selling Huda Beauty & Wishful - these are the 8 holy grail products to add to basket

ASOS just got a new superstar on the books...

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Lifestyle & Commerce Senior Writer
Updated: April 28, 2021

If you need some news to brighten up your week, we've got it. Huda Beauty and Wishful skincare are now available to buy on ASOS.

Founded by former celebrity makeup artist Huda Kattan in 2013 and 2019 respectively, the beauty empire has brought us some of the most iconic makeup and skincare of the last few years.

With 48 million Instagram followers and counting, the influencer-turned-entrepreneur has an innate knack for knowing which products work and what we want to add to our beauty arsenal.

RELATED: Huda Beauty reveals the ONE product she uses to get bouncy mega hydrated skin

Now you'll find her whole collection on ASOS Face + Body, from perfect palettes to flawless foundations and sell-out skincare. Here are the eight products we're most excited to order first...

The Huda Beauty #FauxFilter Foundation

Huda Beauty #FauxFilter Luminous Matte Full Coverage Liquid Foundation, £34, ASOS

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Not for anyone who likes the natural look, this foundation is the definition of flawless full coverage. Created to replicate a real-life Instagram filter, its blurring pigments cover literally anything and its thicker consistency means it stays in place for hours.

The Huda Beauty Power Bullet Matte Lipstick

Huda Beauty Power Bullet Matte Lipstick, £22, ASOS

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Highly pigmented with serious staying power, the Power Bullet Matte Lipstick is renowned for its intense colour payoff. Despite this, the formula is super silky and not at all drying on your lips. We love the shade Joyride for an everyday nude, and El Cinco De Mayo for a gorgeous true red.

The Wishful Yo Glow Enzyme Scrub

Wishful Yo Glow Enzyme Scrub, £18, ASOS

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This gentle but powerful exfoliating scrub caused a sell-out when it first launched due to its incredible results. Formulated with pineapple and papaya, it's naturally potent in brightening Vitamin C and packed with skin-smoothing AHAs. Expect a reduction in the appearance of lines, wrinkles and pigmentation.

The Huda Beauty New Nude Eyeshadow Palette

Huda Beauty New Nude Eyeshadow Palette, £56, ASOS

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Up there with the best eyeshadow palettes of all time, Huda's New Nudes are silky and long-wearing. The 18 shades are a mix of mattes, shimmers and glitters, from beige neutrals to iridescent coppers and pinks. They effortlessly layer on top of one another, and you can easily create multiple different looks from subtle daytime to dramatic.

The Wishful Clean Genie Cleansing Butter

Wishful Clean Genie Cleansing Butter, £31, ASOS

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Nothing feels better than removing your makeup with a buttery cleanser at the end of the day, and this one by Wishful is heavenly. Enriched with green tea and malachite stone, it's gentle on your skin but will melt away every bit of grime and even the most stubborn mascara.

The Huda Beauty Easy Bake Powder

Huda helped to bring 'baking' to the mainstream, so of course her beauty brand has one of the best setting powders on the market. Sheer and finely-milled, it's available in eight different shades, including skin-tone hues and a translucent option.

Huda Beauty Easy Bake Powder, £29, ASOS

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MORE: The best bronzers to use for a sun-kissed look this spring

The Huda Beauty Legit Lashes Mascara

Huda Beauty Legit Lashes Double-Ended Mascara, £24, ASOS

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This double-ended mascara is ultra black and adds length, lift and curl to your lashes. Build volume with side A before applying a few coats of side B to create a natural fluttery look.

The Wishful Honey Balm Jelly Moisturiser

Get dewy looking skin 24/7 with Wishful's moisturiser designed to combat dryness and dehydration. Containing a cocktail of honey, niacinamide, turmeric root extract and colour correcting lavender pearls, it will both hydrate and illuminate your complexion.

Wishful Honey Balm Jelly Moisturiser, £43, ASOS

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Shop the full collections now on ASOS Face + Body.

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