TikTok has much to answer for – namely influencing users to hand over their hard-earned cash in exchange for the latest 'must-have' beauty product.
Thanks to people like Alix Earle, Mikayla Nogueira, and Meredith Duxbury – who have been known to utter the popular phrase, "Run, don't walk" when it comes to hyping up a product – beauty lovers race to get their hands on the latest trending cream blush or moisturizer loved by their favorite influencers.
© Photo: Getty ImagesSadly, not every item is worth its price tag, but there are more than enough that have earned their holy grail status so it's not surprising they sell out again and again.
Below, we've rounded up just some of the best viral TikTok beauty products, from makeup and skincare to hair care products and tools that we think are worth the hype…
Best Viral TikTok Makeup
Makeup By Mario
When Kim Kardashian's makeup artist, Mario Dedivanovic, launched his own collection, beauty fans were clamoring to get their hands on his products. One of his first viral sensations was the Master Mattes Eyeshadow Palette – inspired by human skin tones from light to deep – and pretty much every release since has won rave reviews, including his recent SurrealSkin Foundation, a "breathable, luminous foundation that glides on easily for customizable coverage"; and his latest Soft Pop Plumping Blush Veil, which hydrates and plumps skin with a sheer veil of color.
Highlights of the collection include the SoftSculpt Shaping Stick for natural definition; SoftSculpt Transforming Skin Enhancer, a tinted balm that evens out skin tone; Soft Pop Blush Sticks, which come in a variety of colors to brighten cheeks; and Master Crystal Reflector, which illuminates eyes and cheeks with a sheer, lightweight finish.
Patrick Ta
Whatever esteemed makeup artist, Patrick Ta creates appears to be an instant viral hit. Even if you've never tried his brand, chances are you've seen at least one of his products make beauty influencers' hit lists – and it's with good reason. The Major Skin Crème Foundation and Finishing Powder Duo promises "buildable, breathable coverage" that blurs imperfections, while the translucent powder sets and diffuses your complexion.
Another viral sensation that is most certainly worth the hype is the Major Headlines Double-Take Crème and Powder Blush Duo – you can't go wrong with any shade – which allows you to put cream over powder without causing your makeup to go cakey! Also worth trying is the Crème Contour and Powder Bronzer Duo that will chisel your cheekbones.
© InstagramVieve
Created by makeup artist and influencer, Jamie Genevieve, Vieve is loved by fans and influencers alike – and it's not hard to see why. The whole collection is incredible, but the standout products are undoubtedly Skin Nova – a lightweight primer that hydrates and soothes skin. Skin Dew, a liquid highlighter that adds radiance to the face; and the Modern Radiance Concealer, which comes in 20 versatile shades to help disguise any imperfections.
Other notable products that you'll often see on your FYP include Sunset Blush Balm, a buildable liquid blush available in four dreamy shades; the Power Ink Liner, which makes light work of winged eyeliner; and the latest drop, Modern Radiance Cream Bronzer, which is enriched with skin-loving ingredients like vitamin E and squalene.
© InstagramErborian
When makeup meets skincare – and it's done well – it's a timesaving, matchmade in heaven. Erborian has perfected the art of hybrid products so it's not surprising almost every new release has gone viral. If you're prone to redness, CC Red Correct is formulated with green pigments that neutralize redness and blur skin texture; CC Dull Correct works to soothe and moisturize the skin while enhancing the complexion; CC Cream adapts to match your skin tone for a luminous finish while reducing the appearance of blemishes.
BB Cream evens out the complexion with buildable coverage; Super BB is a lightweight but full-coverage BB cream that covers up blemishes and contains niacinamide to help clear skin. There's even CC Eye, which moisturizes and smooths fine lines and wrinkles while concealing the appearance of puffiness and dark circles; and CC Body, a body moisturizer that blurs skin texture and boasts encapsulated pigments that adapt to a wide range of skin tones.
Westman Atelier
Westman Atelier is the brainchild of makeup artist Gucci Westman. The brand prides itself on creating "clean, safe, impactful products that are good for you and the planet" – and it is raved about by influencers and beauty lovers. The Vital Skincare Complexion Drops have become a summer staple for many and offer light to medium coverage with a radiant finish. Pair it with the Vital Skin foundation stick, which is filled with skin-calming actives to combat redness and even out the complexion, and your skin will be looking its best in no time.
Other hero products include Liquid Super Loaded, a complexion enhancer that creates an instant glow; Baby Cheeks blush sticks, which give a healthy flush of color to cheeks; Face Trace contour stick, to softly sculpt cheekbones; Vital Pressed Skincare face powder, which will smooth pores and sweep away shine; and Lit Up, a multitasking gel highlighter that gives skin a glassy finish.
Hourglass
Of course, Hourglass' Ambient Lighting Collection is always spoken about with kind words – the Ambient Lighting Blush will always be a staple in many makeup bags – but the brand's newest arrival is already making waves. The Veil Hydrating Skin Tint is a beautiful formula that delivers a dewy, healthy-looking glow with a sheer veil of coverage to even skin tone and smooth the complexion – perfect for those who prefer a 'less is more' approach.
The Ambient Soft Glow Foundation is infused with blurring spheres that provide a light-diffusing effect, minimizing the look of imperfections for skin that looks smooth, even, and glowing. An oldie but a goodie is the Vanish Airbrush Concealer, a full coverage, weightless, waterproof concealer that blurs, brightens, and diffuses the look of pores and fine lines, and the Vanish Mineral Primer, which creates a smooth, even canvas for makeup, conceals redness, and minimizes the appearance of pores and fine lines.
© Photo: InstagramSummer Fridays
Summer Fridays isn't just going viral for its face masks – now there is makeup in the mix. The Sheer Skin Tint is popular for a reason, it gives your complexion a hint of color for a beautifully natural finish while helping to conceal any redness and uneven skin tone without feeling heavy on the skin. To add some color to your radiant complexion, you can use the Blush Balm Stick, a multi-use cream formula that comes in four shades and can be used on your lips and cheeks. And of course, TikTok's favorite, Lip Butter Balm, a silky, 100% vegan lip mask that hydrates and soothes parched lips in seconds and comes in a variety of must-have colors.
Of course, you can't forget about the Jet Lag Mask, which provides nourishing vitamins, ceramides, and antioxidants to the skin, leaving it instantly renewed and radiant. For extra hydration, the Heavenly Sixteen All-In-One Face Oil plumps up the skin with a blend of 16 oils, helping restore softness and radiance. If you're after a glow for your body, the shimmering Pool Time Glowing Body Oil delivers long-lasting hydration to keep your skin soft and supple while bestowing a lit-from-within, sun-kissed glow.
© Photo: InstagramRare Beauty
The brainchild of Selena Gomez, Rare Beauty is a favorite on TikTok and there aren't many products in the collection that makeup fans disagree with. Some of the most loved include the Positive Light Tinted Moisturiser, which provides weightless coverage that moves with the skin.
The Liquid Touch Brightening Concealer, a hydrating, long-lasting, and sweat-resistant formula that helps hide blemishes, redness, and dark circles. Positive Light Liquid Luminizer, a lightweight liquid highlighter that imparts a dewy glow to the skin.
Soft Pinch Liquid Blush, which gives cheeks a healthy flush of color with a buildable formula, and Always an Optimist Soft Radiance Setting Powder, which provides sheer, seamless coverage and helps to smooth, blur, and control shine.
© Photo: InstagramGivenchy
Givenchy Beauty might be a splurge for some, but there's a reason why most of their products sell out time and time again, with the Prisme Libre collection being a favorite among TikTok influencers. The Prisme Libre Loose Powder, which also comes in a pressed version, features a harmony of four shades that mattifies, blurs and illuminates the complexion for a glowing finish that won't cake.
For foundation, the Prisme Libre Skin-Caring Glow Foundation received rave reviews thanks to its glow-enhancing formula that's a hybrid of skincare and foundation. And, of course, the Prisme Libre Blush, a four-color loose powder blush that adds vibrant, tailor-made color to the cheeks that lasts for up to 12 hours.
© Photo: InstagramFenty Beauty
Fenty Beauty by Rihanna doesn't really need an introduction, it's that popular! Here are just some of the products that are TikTok-approved.
If you love cream-based products, why not try the Cheeks Out Freestyle Cream Bronzer, a non-greasy formula that effortlessly melts into skin. Another viral product is the Match Stix Contour Skinstick, a contour stick in a buildable cream-to-powder formula that is super easy to blend and comes in a range of shades for all skin tones.
If a powder is more your thing, then Sun Stalk'r Instant Warmth Bronzer is for you. A light-as-air powder that gives a sun-soaked glow that stays put all day without transferring. To set your base, try the Pro Filt'r Instant Retouch Setting Powder, a superfine, weightless loose powder designed to perfect and extend makeup wear.
Other product drops that have already gained cult status include the Poutsicle Hydrating Lip Stain, which goes on glossy and leaves behind a soft tint for an effortless, low-maintenance look.
© Photo: InstagramWith Love Cosmetics
If you're a fan of glitter eyeshadow, chances are you've come across With Love Cosmetics' Pressed Glitter on TikTok. Available in a staggering number of shades from neutrals – like Mocha and Rose Gold – to in-your-face-color – Orange Burst, Pink Lady – these pressed glitters require no adhesive, no brush – but you can use one if you want – are vegan and cruelty-free, and there's no fallout.
Plus, there are also Loose Pigments, Palettes, and Lashes - and they ship worldwide!
© Photo: InstagramHuda Beauty
You'll be hard to find a beauty influencer who doesn't rave about Huda Beauty, especially the Easy Bake Loose Baking & Setting Powder, a light and silky formula that blends seamlessly into the skin for a luminous finish that controls shine throughout the day.
One of the brand's most-loved offerings is the #FauxFilter Luminous Matte Buildable Coverage Crease Proof Concealer, which has medium to full coverage, it brightens, conceals, and gives a luminous matte, skin-like finish.
Other hyped-up products include GloWish Soft Radiance Bronzing Powder, a buildable, non-powdery formula that warms your complexion with luminosity, and GloWish Cheeky Vegan Blush Powder, a velvety blush with a marbled formula developed to give all skin tones a flush of color and a soft-focus glow.
© Photo: InstagramLottie London
Lottie London is an inclusive, 100% cruelty-free, and affordable brand that packs a mighty punch, which is why TikTok influencers are turning to it more and more. Users have gone wild for the Superfake Mascara, which seriously amps up your lashes to flutter-worthy length.
There's also Freckle Tint, a temporary skin tint that adds instant freshness to any look. The Velvet Skin Tint Foundation is a moisturizing skin tint that evens out skin tone whilst letting your natural skin shine through. Sweet Blush will blend seamlessly with the skin giving you an enviable healthy-looking glow. Another favorite is Oil Slick, a lip oil infused with almond oil for instant hydration, plus nourishing cherry or vanilla extracts for juicy lips with no tackiness.
© Photo: InstagramElf Cosmetics
Elf Cosmetics is a drugstore favorite for good reason and many of its products are hailed as dupes for more expensive brands. The Halo Glow Liquid Filter is a gorgeous glow booster infused with skin-loving ingredients to give you glowing, dewy skin. The Putty Bronzer is a unique creamy putty-to-powder bronzer that effortlessly blends and blurs into the skin, while the Power Grip Primer helps to grip your makeup while giving skin a soft-focus effect for a smoother complexion.
© Photo: InstagramCharlotte Tilbury
Another brand that is loved by influencers and celebrities alike, Charlotte Tilbury's Beautiful Skin collection caused a stir on social media when it launched. The Beautiful Skin Radiant Concealer, which instantly lifts, brightens and banishes dark circles thanks to its skin-loving ingredients; and the Beautiful Skin Foundation, which hydrates, smooths, blurs, and brightens for a natural glow, flew off the shelves.
Some staple products that are recommended time and time again include the Airbrush Bronzer, which is infused with hyaluronic acid; the Hollywood Contour Wand, a lightweight and buildable formula that helps you achieve seamless, subtle sculpting; Lip Cheat Lip Liner, a rich, velvety liner that glides effortlessly over the lips; and the Hot Lips Lipstick, which includes a blend of special waxes and clever light-diffusing pigments for full-bodied lips.
© Photo: InstagramSaie
A newer brand on the market that's already become a firm favorite is Saie. The most talked-about products include the Glowy Super Skin Foundation, which is made up of 85% skincare ingredients – including hyaluronic acid, rice bran peptides, squalane, and glycerin. It delivers a radiant complexion with buildable, medium coverage, all while helping to improve your skin's texture and tone.
Also popular is Dew Blush, a creamy water-based gel blush that gives a natural flush of just-pinched color; Slip Tint, their best-selling and multi-award-winning tinted moisturizer; Glowy Super Gel, the glowiest luminizer for dewy skin; Hydrabeam, a skin-enhancing, face-filtering concealer; Sunvisor, your serum, oil, moisturizer, SPF 35 sunscreen all-in-one; and Airset Powder, a radiant, loose-setting powder.
© Photo: InstagramNars
Nars has some of the best foundation formulas and finishes to suit all skin types. The Light Reflecting Foundation provides buildable medium coverage with a breathable, skin-like finish and an optical blurring effect. Another popular foundation is the Natural Radiant Longwear Foundation, a lightweight, breathable formula infused with micronized pigments that mimic the skin's tone for a natural-looking finish.
And who can forget about the sell-out Radiant Creamy Concealer, a long-wearing, ultra-hydrating, buildable formula that delivers medium-high coverage and a softer, more balanced-looking finish. Or the Soft Matte Complete Concealer, a high coverage, oil-free concealer that blurs and camouflages imperfections with a natural finish.
The beloved Laguna Bronzer is now available in a cream formula, and it is going down a storm thanks to its ability to impart a natural-looking bronze to help set the complexion aglow. Also available in a new formula is the brand's best-selling Orgasm blush – the Air Matte Blush. A silky blush with a creamy-mousse texture that diffuses effortlessly across the skin.
© Photo: InstagramDior
Dior set social media alight with their Dior Forever Skin Glow Foundation, which nourishes and maximizes the luminosity of your skin tone while concealing imperfections. Of course, we couldn't mention Dior without drawing even more attention to the best-selling Dior Backstage Face & Body Powder-No-Powder, which creates an even, naturally matte, and luminous complexion with no powdery finish.
The Diorshow Mascara is a staple if you want perfectly defined lash-by-lash volume. Dior Addict Lip Glow Oil is a glossy oil that deeply protects and enhances the lips while bringing out their natural color. And, of course, Dior Forever Skin Correct, a concealer that hides undereye circles, localized redness, blemishes, and imperfections without settling into facial lines.
© Photo: InstagramIt Cosmetics
Talk about multitasking products! It Cosmetics Your Skin But Better CC+ Illumination is a newer formula of the beloved original version that provides hydration while diffusing the look of skin imperfections for flawless-looking coverage that won't crease or crack.
For some extra coverage, Bye Bye Under Eye Concealer is also TikTok-approved and provides long-lasting coverage while improving the appearance of fine lines and wrinkles. Finish off with Bye Bye Pores Loose, a universal translucent powder that is designed to blur the appearance of pores and imperfections with optical blurring technology.
© Photo: InstagramBest Viral TikTok Skincare
COSRX
One of the most popular K-beauty brands on the market, COSRX is renowned for its products that contain snail secretion filtrate – filtered snail mucin that keeps skin moisturized and illuminated all day. Two of the most talked-about products are the Advanced Snail 92 All in One Cream, a jelly cream that replenishes and regenerates dry, damaged skin whilst helping to minimize the appearance of fine lines and wrinkles; and Advanced Snail 96 Mucin Power Essence, which gives skin a natural glow.
If finding the perfect sun cream gives you anxiety, the Aloe Soothing SPF50 PA+++ Sun Cream is viral for a reason. It's hydrating, absorbs quickly into the skin without greasy or sticky residue, and defends against sun damage and environmental aggressors, all while delivering long-lasting moisture to leave skin smooth and protected.
Other hyped-about products include the Low pH Good Morning Cleanser, a gentle face wash infused with tea tree oil; BHA Blackhead Power Liquid, an exfoliating solution that helps decongest pores; Full Fit Propolis Light Ampoule, which helps to heal stressed skin, alleviate redness and soothe your complexion; and Full Fit Propolis Synergy Toner, which gives the illusion of plump, firm skin while helping to minimize the appearance of breakouts and blemishes.
Dr Sam's
If you're overwhelmed by the skincare advice flooding your FYP or are confused between vitamin A and vitamin C, then Dr Sam's is a great brand that offers a no-nonsense approach to skin. Developed by London-based cosmetic dermatologist, Dr Sam Bunting, who is widely considered to be a beauty insider's best-kept secret, the products are adored by people who prefer to skip a 10-step routine.
The Flawless Cleansing Water is a great first step in removing makeup, especially if you're not a fan of an oil balm. Follow with the Flawless Cleanser, an uncomplicated jelly cleanser that removes makeup and impurities without stripping the skin, and finish with Flawless Moisturizer, a non-comedogenic and fragrance-free gel-cream, for a simple yet effective routine.
Of course, if you want to add serums, viral choices include Flawless Nightly Serum, an amplified active that contains niacinamide, granactive retinoid, azelaic acid, and bakuchiol to soften lines; Flawless Brightly, which evens out skin tone and calms bumps with azelaic acid, niacinamide, vitamin C and Bakuchiol. To tackle breakouts, the Flawless Neutralising Gel is your first line of attack and helps to reduce redness and spot size with a blend of azelaic acid, salicylic acid, and bakuchiol.
Dr Dennis Gross
There was a time you couldn't go on social media without seeing someone using Dr Dennis Gross' LED face mask – but his skincare line is just as loved. If you're new to acids, then the beloved Alpha Beta Ultra Gentle Daily Peel is a great place to start. The daily peel comes in pre-soaked pads that contain three gentle acids, anti-agers, and soothing botanicals to exfoliate and nourish sensitive skin.
For extra hydration, the Hyaluronic Marine Hydration Booster delivers deep hydration to your skin with a blend of concentrated ingredients, resulting in silky-soft, supple skin.
© Photo: InstagramZitsticka
While there are many variations of spot patches, Zitsticka is always classed as the OG on TikTok and contains everything you need to help with all types of blemishes. The Killa Kit contains microdart spot patches that help banish the appearance of those occasional, hard-to-reach pimples.
Goo Getter is a hydrocolloid patch and your go-to for when you need help reducing the size and intensity of a blemish. It also acts as an artificial scab to help rescue the affected area. Hyperfade are patches layered with 24 self-dissolving microdarts that blur any residual marks that remain after the spot has deflated.
© Photo: InstagramGlow Recipe
One of the brands leading the Korean skincare movement is Glow Recipe, and it's not just their colorful and fun packaging that has won them an army of fans.
The Watermelon Glow Niacinamide Dew Drops are the first skincare highlighter that uses skin-friendly ingredients to give you an ultimate glow. The Watermelon Glow Ultra-Fine Mist is perfect for restoring moisture levels, and the Avocado Ceramide Recovery Serum is loved for its ability to help visibly reduce redness and support the skin barrier while soothing and calming the skin.
© Photo: InstagramSol de Janeiro
Another product that is constantly flying off the shelves is Sol de Janeiro's Brazilian Bum Bum Cream, a fast-absorbing body cream that visibly tightens and smooths while adding a hint of shimmer to the skin. A firm runner-up is the Coco Cabana Cream, a moisture-plush oil-in-water body cream that instantly hydrates and soothes for soft, bouncy skin.
© Photo: InstagramCoola
Skincare isn't just about moisturizers and cleansers. In fact, SPF should be the most important part of anyone's routine. Coola's range of sunscreens, including the classic Pina Colada SPF 30 Sunscreen Spray, the SPF 50 Organic Classic Body Sunscreen, and the Guava Mango SPF 50 Sunscreen, are all designed to provide protection from the sun and deliver antioxidants deep into the skin for free radical safeguarding and nourishment.
Another highly discussed product is the Makeup Setting Spray Organic Sunscreen SPF 30 which soothes and refreshes skin with one easy spritz. Most importantly, it adds SPF to ensure your face stays safe from UV exposure while holding your makeup in place.
© Photo: InstagramThis Works
Two of the most raved-about products for achieving flawless legs are This Works Perfect Legs Skin Miracle, a tinted serum enriched with Vitamin C and E that applies effortlessly to deliver subtle color and a sun-kissed glow; and the Skin Deep Dry Leg Oil, an ultra-moisturizing oil that softens your skin beautifully – it also helps prolong the life of your tan.
© Photo: InstagramUltra Violette
Launched in 2018, Aussie brand Ultra Violette looks more like cosmetics than traditional sunscreen. The brand has built up a cult following in just five years, with influencers raving about their products, including Clean Screen Sensitive Skinscreen, Supreme Screen Hydrating Facial Skinscreen, and Queen Screen Luminising Sun Serum SPF 50+ - all of which are enriched with nourishing ingredients to help protect skin from damaging free radicals and harmful UVA and UVB rays.
© Photo: InstagramMurad
Another beloved brand, Murad's Nutrient-Charged Water Gel has rave reviews thanks to its oil-free formula that's charged with a cocktail of peptides, vitamins, and minerals that delivers much-needed moisture to the skin. The AHA/BHA Exfoliating Cleanser is a gentle but efficient exfoliator that works by dissolving dead skin cells and renewing the skin's texture.
And of course, you can't forget about SPF. The Essential-C Day Moisture Broad Spectrum SPF 30 helps shield skin from environmental aggressors and sun damage as it brightens with antioxidant vitamin C.
© Photo: InstagramBest Viral TikTok Hair Products
Color Wow
Color Wow has gained cult status thanks to its global creative director, Chris Appleton – hairstylist to stars including Kim Kardashian and Jennifer Lopez. Catering to a variety of hair shades and types, some of TikTok's most viral products include Dream Coat Supernatural Spray, a heat-activated, anti-humidity spray designed for all hair types.
Xtra Large Bombshell Volumizer, ideal for people prone to the appearance of flat, tired locks; Raise the Root Spray, a thickening and lifting formula that works to add body and volume; One Minute Transformation, a non-greasy styling cream that smooths and moisturizes dry, damaged-looking hair; and Pop & Lock High Gloss Finish, a weightless hair spray that delivers the conditioning benefits of oil and the radiance-reviving properties of a serum.
Amika
Amika has become a popular brand on TikTok but some of their standout products include The Kure Multi-Task Repair Treatment, a fast-acting rinse-out mask that also doubles as a leave-in treatment to help repair dry and damaged tresses.
You may have also seen the Wizard Detangling Primer, a lightweight primer that reduces frizz, protects against heat, and detangles all hair types; and the Reset Pink Charcoal Scalp Cleansing Oil, a gentle cleansing, pre-shampoo scalp treatment that detoxifies the scalp while absorbing toxins, dirt, and build-up.
© Photo: InstagramRevlon One-Step Volumizer Plus
It's not just haircare products that send TikTok users into a frenzy. The beloved One-Step Volumizer has had an upgrade and the new and improved, Revlon One-Step Volumizer Plus is an incredible – and far cheaper alternative – to help you achieve a salon-worthy blow-dry at home in up to half the time.
Its upgraded features include more heat settings – low, medium, high, cool – and a 30% smaller – 6.4cm to be exact – oval detachable head that helps the tool get closer to the roots for added volume. It also has a ceramic titanium tourmaline coating that means better heat distribution to help reduce damage from over-styling. It's not surprising the volumizer plus is just as popular as the original version, delivering shiny hair while working wonders on frizz for a 'do that even Jennifer Lopez would be proud of.
Lullabellz
Lullabellz hair extensions are some of the most popular thanks to their extensive color range, bouncy and beautiful designs, and affordable prices. The latest style to be all over your FYP is the Grande 26" Double Up Braid, although you can't go wrong with the original Grande 26" Braid. Or if you want to be really extra then they have the Extra AF 34" Braid. Other styles include straight, wavy, and curly ponytails, one-piece or five-piece extensions – you can even get fake bangs. If you prefer human hair extensions to synthetic, they do those too, and wigs.
To keep all your new hair in tip-top shape, the Brushes, Clips, and Comb Essentials Set is filled with all the tools you would need including section clips, detangling brushes, a paddle brush, and a backcombing brush!
© Photo: Instagramghd
The OG of hair tools, ghd released the Unplugged Styler, a cordless flat iron that's compact, lightweight, and delivers up to 20 minutes of continuous styling for sleek and smooth hair on the go – safe to say, the internet nearly broke when this dropped.
Alongside the brand's beloved flat irons, the Glide Hot Brush also made waves upon its release. The multi-award-winning brush smooths flyaways and is targeted to re-style second-day hair. The combination of high-density short and longer bristles allows for large sections of hair to be styled and leaves a salon-smooth natural movement.
© Photo: Instagram
