Beauty mogul Kylie Jenner is back to work with a bang. Last week, the 25-year-old beauty entrepreneur launched a brand new mascara - and the beauty TikTok community has been absolutely loving it.
It would appear that the Kylie Jenner PR team went into overdrive sending the mascara to a lot of well known TikTokers before the day of release, and now there are countless videos of girls (and boys!) oohing and ahhing over the mascara.
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Beauty influencer Sarah Wolak said: "I think the packaging is mega cutie" and that it is great for "natural vibes".
LA based TikTok star Paulina Quiroz said in an honest review: "It definitely gave me volume" and "a little goes a long way".
A Top liked video by the popular James Charles said: "I am liking this formula… I'd reach for it again."
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Featuring a clean and vegan formula, Kylie's new mascara is all about instant volume. It lengthens and it holds the curl for the perfect full lash.
The aim is for multidimensional definition to give the appearance of having more lashes. No clumps, smudging, or flakes – just fuller, lifted, and defined lashes.
Kylie herself calls her newest launch a "one swipe wonder". In a video posted on to her Instagram account, she said that she worked on the wand for quite some time and wanted it to be "perfect" before she launched it.