Loved by Hollywood royalty, Anastasia Beverly Hills is the cult beauty brand created by Anastasia Soare, who built her career as the go-to brow guru, shaping and filling eyebrows for the likes of Victoria Beckham, Naomi Campbell and Jennifer Lopez from her first salon in LA.
Establishing her eponymous brand in 1997, ABH products are must-haves for the likes of Kendall Jenner, sister Kim Kardashian and Jessica Alba, and it recently celebrated its 25th anniversary with a star-studded dinner hosted by Anastasia herself.
Now ABH is giving us the chance to raise our lash game with the launch of its Lash Sculpt Mascara, created to give fanned out, doll-like lashes whilst supporting their growth with a nourishing formula containing collagen, biotin and peptides.
Read on to find out more, plus how to get a FREE brow gel of your choice when you buy the new mascara.
Delivering ultra-definition and lengthening, the mascara stretches and sculpts from root to tip without any tell-tale flaking, clumping or smudging. It is buildable giving you the option for a natural daytime lash or megawatt glamour – with no need for LVL, extensions or strip lashes.
The fluted and tapered wand sculpts an ultra-black formula created without phthalates, mineral oil, sulfates, or parabens to be kind to eyes. And in a consumer study, 92% of users said their lashes appeared longer and 90% said they looked more voluminous.*
To use simply start at the root, wiggling the brush horizontally and stretching towards the lash tip for instant length and separation. Then use the tapered tip to grip and separate the inner and outer corners. Build until your desired length and volume is achieved.
Complete your envy-inducing eye look with the new Fall Romance Eyeshadow Palette. With 12 highly pigmented metallic and neutral shades, these easy to blend colours offer everything from a subtle everyday look with beige or taupe to something more standout with purple, gold or bronze glitter.
And you can enjoy VIP treatment as the brand is offering a free Mini Dipbrow Gel or Mini Clear Brow Gel (worth £9, both iconic ABH products) when you buy a full size Lash Sculpt Mascara or a free Iced Out Highlighter (worth £37) on orders over £60, as well as other exclusive perks when you sign up to ABH rewards.
*Consumer study of 39 participants conducted by Anastasia Beverly Hills.
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