Cheryl blew fans away when she posed in a striking campaign image that showed her cradling her baby bump. And now the pregnant singer, who is expecting her first child with boyfriend Liam Payne, has wowed fans even further. A video from the L'Oréal and The Prince's Trust campaign has been released, highlighting Cheryl's gorgeous bump. The I Don't Care singer has posed with 14 other ambassadors, including Katie Piper and Dame Helen Mirren, for the confidence campaign. The 'All Worth It' programme aims to turn self-doubt into self-worth, with Cheryl and her fellow ambassadors all sharing personal stories of how they overcame low self-confidence.
The campaign video showed Cheryl looking every inch the proud expectant mother. The singer, who is thought to be due any day now, was filmed alongside her fellow ambassadors, saying: "What makes us different is what makes us beautiful." Cheryl had previously said: "As a longstanding supporter of The Prince's Trust and spokesperson for L'Oréal Paris I am so happy to support this partnership. Young people are currently facing more and more problems with self-confidence and we have to address these issues as a real priority. My hope is that this partnership will help young people feel accepted and valued for who they are and make sure that they get the support they need to make the most out of life."
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Fellow ambassador Dame Helen added: "Overcoming self-doubt is a journey and I am truly happy to see L’Oréal Paris partnering with The Prince’s Trust to help many young people who don’t believe in themselves. We have a responsibility towards this generation to lead by example in what we say, how we act, and what we do. I wholeheartedly support this initiative."
The three-year collaboration will see L'Oréal Paris work with The Prince's Trust to support over 10,000 young people. The confidence training programme was created in response to new figures released by The Prince's Trust showing that one in three young people say they don't believe in themselves.