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Hamleys' top toys for 2024© Hamleys

Top toys 2024: 34 most popular toys on kids' wish lists this year

What toys do children want this year? Here are the best for Christmas 2024

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HELLO!
Senior Lifestyle Editor
Senior Lifestyle Editor
Updated: 5 days ago
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If you're shopping for children this Christmas, this is the only feature you need to read. We've joined together the top toys of 2024 lists from all the leading retailers so you know exactly which toys are top of children's wish lists for this festive season.

As a mother myself, I know that choosing the most joy-inducing Christmas gifts for our kids isn’t always easy, so every shortcut is welcome. Which is why I've put together this definitive list of all the Top Toys for the festive season this year, shoppable both in the UK and the USA.

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“Knowing what to buy a child, even your own, is a minefield,” says HELLO! Online Commerce Partnerships Editor and busy mum Carla Challis. “There's so much choice that I often find myself stumped, and become overwhelmed by it all. Or, I end up buying something similar to what my kid has rather than something a little different.

"To save time (and my sanity) I always look to a top toys list for inspiration - I don't have time to be researching what's hot this year in the toy world but these lists save us busy parents time. And for that, it's priceless."

And we're making toy shopping even more simple for you by giving you ALL the key trending toy lists from retailers and brands for 2024.

What are the top toy brands & retailers for Christmas 2024?

New Top Toys lists have been unveiled from top toy stockist including Hamleys and John Lewis. We've also had brand new lists from trusted retailers like Amazon UK, Argos, Selfridges and more - and  I'll be updating our edit right up until the last order days of the shopping season. Be sure to bookmark and keep checking back!

In this round-up of popular toys, you'll find red hot buys from the likes of LOL Surprise,  Playmobil, Star Wars, Barbie, LEGO and more. 

You'll also find teaching toys about everything from the environment to emotions and interactive pets, too – plus cutting-edge STEM gifts for the science-loving kid in your life.

How are the Top Toys for 2024 chosen?

Retailers like Amazon, John Lewis, Hamleys and Argos, and toy brands like Mattel and Hasbro thankfully make it easy with their annual Top Toys for Christmas lists, revealing the toys that boys and girls are most asking Santa for each year.

Our Top Toys 2024 list includes the expert recommendations from the world's most famous toy companies and retailers. Of course, we also use our expertise here at HELLO! to highlight certain toys from the various Top Toys lists based on both what parents here at HELLO! are shopping and what our readers have flocked to in the past, with priority given to the toys recognised as trending for this year.

While we reference the top toys list from each retailer or brand – which have been selected by toy experts, including test panels made up entirely of children – we may not have included all the toys from the full lists, if the toys are getting bad reviews, for example, or if they're sold out.

For our edit, we've created a comprehensive list to help you select the toy gifts the children in your life will love. Considerations include:

  • Price: We've included toys from various price points to fit with every Christmas budget.
  • Trusted brands: You'll only find toys from well-known and dependable retailers and brands.
  • Popularity: We're focusing on the types of toys that are trending right now, as well as the toys that have proven consistently popular with HELLO! readers both currently and in past seasons.

Top toys for Christmas 2024: What's HOT

Interactive pets continue to top kids' wish lists - Live Little Pets have led the way this year with their adorable penguin, and Disney's Stitch gets a look in too, as well as an interactive Peppa Pig little ones will love. Barbie also shows no sign of waning in popularity - it's her 65th anniversary this year. Moana toys are hot this year thanks to Moana 2 hitting cinemas. Wooden toys and traditional games, too are on many a parent's shopping list - with kids spending so much time in front of a screen, some low-tech play time is important, too.

Little Live Pets My Walking Penguin

Little Live Pets My Walking Penguin© Little Live Pets

  • Best: Interactive pet
  • Age suitability: 5 and above
  • Needs batteries? 3 AA batteries included
  • Assembly required? No

Little Live Pets lead the way when it comes to interactive pets - we have had several of their cute products at home over the years. New for this year is their My Walking Penguin and he goes by the name of Waddles, if you want to take note. It’s an apt name as he can walk (he comes with his own little leash) dance and eat. He also burps, which is adorable. I know this will be top of my daughter’s Christmas wish list!

Peppa Pig Peppa's Muddy Puddles Party Doll

Peppa Pig Peppa's Muddy Puddles Party Doll© Peppa Pig

  • Best: Interactive toy for toddlers
  • Age suitability: 3 and above
  • Needs batteries? 4 x AA (included)
  • Assembly required? No

Laura Sutcliffe, HELLO! Fashion & Beauty News Editor, says:  "Peppa Pig is a big deal. In fact, I would say she's on par with Mickey Mouse in the under fives market! This super cute new toy is ideal for fans of everyone's favourite talking farm animal. The Peppa's Muddy Puddles Party doll is an interactive masterpiece. She talks, sings and dances, captivating young minds. I love the fact it encourages your little ones to shake and move. My daughter also loved the fact her heroine wears a sparkly party dress and has the all important yellow wellies - which are removable, FYI!

"You can change the mode of Peppa which results in different sounds and phrases; the vibrant party mode was a big hit in my house. Hours of fun!"

WOW! Stuff: Real FX Disney Stitch Puppet

WOW! Stuff: Real FX Disney Stitch Puppet© WOW! Stuff

  • Best: For fans of Lilo & Stitch
  • Age suitability: 6 and above
  • Needs batteries? 3AAA Batteries - not included
  • Assembly required? No

The first Lilo & Stitch movie was released in 2002, but the lovable blue alien is still one of Disney’s most popular characters, with new toys being released yearly. WOW! STUFF’s new interactive toy is going to be big this Christmas in more than the figurative sense—standing at 45cm tall, he’s almost as big as a real-life Stitch! 

He has over 100 actions and sounds. He speaks in his alien voice of Tantalog, blinks and squints, moves his mouth, head and ears and has touch sensors on his nose, head and tongue.

Barbie Mysteries: The Great Horse Chase Dance and Show Horse

Barbie Mysteries: The Great Horse Chase Dance and Show Horse© Barbie

  • Best: Interactive toy for toddlers
  • Age suitability: 3 and above
  • Needs batteries? AG13 x 3
  • Assembly required? No

Laura Sutcliffe, HELLO! Fashion & Beauty News Editor, says: "Barbie fans that watch the Netflix series Barbie Mysteries: The Great Horse Chase will absolutely adore this lovely interactive toy that has so many lovely pieces included. With over 20 realistic sounds, it encourages so many ways to play, from performing songs, dancing and the art of hairstyling. Also, it's so pretty!

"This horse dances, blinks its eyes, plays songs inspired by the show, and even munches and gallops. Accessory-wise, there's a trophy, food, brush, and feeding bin. I would always say adult supervision is required with all the bits and pieces that are included."

Melissa & Doug Wooden Vending Machine Toy

Melissa & Doug Wooden Vending Machine Toy© Melissa & Doug

  • Best for: Encouraging letter, number and colour recognition and imaginative play
  • Age suitability: 3 and above
  • Batteries required? No 
  • Assembly required? No

This cute wooden vending machine made it into John Lewis’ list of top toys, which is decided after hours of play with young testers - and we can see why. It comes fully assembled, stacked with double-sided play food packages, including snack bars, drinks and pouches - plus coins and a bank card to pay for the snacks. 

Kids must select an item, pay, then press the corresponding letter and number button to make the snack drop into the collection drawer. There’s also a personalisable sign and a reusable card to keep track of stock.

Disney Princess My Friend Moana 2 - 35cm Toddler Doll

Disney Princess My Friend Moana 2 - 35cm Toddler Doll© Disney

  • Best: Toy doll
  • Age suitability: 3 and above
  • Needs batteries? NO
  • Assembly required? No

Laura Sutcliffe, HELLO! Fashion & Beauty News Editor, says: "It can be tricky to buy a toddler a doll;  Barbie dolls can be a little grown up and can include small parts, so when I saw this Moana doll, I knew it would be ideal for my three-year-old. 

"As part of the Disney Princess range, the My Friend Moana 2 Toddler Doll is gorgeous. Super realistic, she is dressed in her iconic red skirt and white top and with flowing brown hair.

"With her big, shimmering glitter eyes and clothing you can take on and off easily, children will love playing make believe with this wonderful doll. It's also great for fans of the new film Moana 2.

"Slightly older children will enjoy the Moana 2 Maui & Moana Dolls Set. This three-piece set includes miniature figures of the best-loved character that are ideal for pretend play."

Barbie 3-Storey Dreamhouse with pool slide

top toys 2023 barbie dream house toy

  • Best for: Barbie fans with plenty of room at home
  • Age suitability: 3 and above
  • Batteries required? 3 AA batteries required - not included
  • Assembly required? Yes

Barbie mania shows no sign of slowing down and with 2024 being her 65th anniversary, Barbie toys are just as popular as ever. The Barbie Dreamhouse - as seen in the live-action movie - is the ultimate toy for Barbie fans - it even includes the pink slide that Barbie herself Margot Robie said was her favourite feature!

Bitzee Disney interactive toy

Bitzee Disney interactive toy© Bitzee

  • Best for: Disney Fans who want an interactive pet
  • Age suitability: Ages 5 and above
  • Batteries required? ‎3 AA batteries (included)
  • Assembly required? No

We were one of the first families to get the chance to play with the original launch of Bitzee, and it’s a toy that my kids keep going back to. New for this year, und sure to be a top toy for Christmas 2024 is the Disney version. 

It’s currently trending on Amazon, where 1k have been bought in the last month alone. Kids can nurture and grow 30 Disney characters - including Stitch, Mickey Mouse and Olaf from Frozen - by interacting with the hologram characters.

Amazon Top Ten Toys List 2024

According to Amazon’s team of expert toy pickers, iconic franchises and family favourites from the likes of Lego and Play-Doh are among the toys that will be most popular with kids this year. The list also includes interactive pets and toys that will encourage storytelling and imaginative play. 

The brand is also donating hundreds of toys from the must-have list to families in need in time for Christmas as part of the Multibank Charity initiative.

Zuru Snackles Surprise Capsule Plush

Zuru Snackles Surprise Capsule Plush© Zuru

  • Age suitability: 3 years and up
  • Needs batteries? No
  • Assembly required? No

Surprise toys are always a hit, so the random assortment element of these cute plushies is what’s going to make them so appealing. Each character comes with its own snack and there are a total of 11 to collect so kids can build up their own Snackle family.

Taco Cat Goat Cheese Pizza Card Game

Taco Cat Goat Cheese Pizza Card Game© Asmodee Blue Orange

  • Age suitability: 8 years and up
  • Needs batteries? No
  • Assembly required? No

A family favourite in previous years, this card game has been chosen by the Amazon experts for the 2024 Top Toys list. It’s a fun, addictive game which resembles Slap Jack or Irish Slap that challenges reflexes, speed and observation. A great stocking filler for kids aged eight and above.

Simba SCREAMERZ Babbling Bear

Simba SCREAMERZ Babbling Bear© Simba SCREAMERZ

  • Age suitability: 5 years and up
  • Needs batteries? ‎2 AAA batteries required (included)
  • Assembly required? No

If you don’t laugh when you see this toy in action then you’re lacking a funny bone! It’s a ‘prank plush’ which is full of babbling screams and unexpected reactions that will mean children won’t want to put it down! Choose from bear, monkey or rabbit

MGA Rainbow High Watercolour & Create DIY Fashion Doll with Washable Watercolours and Tie-Dye Kit

MGA Rainbow High Watercolour & Create DIY Fashion Doll with Washable Watercolours and Tie-Dye Kit© MGA Rainbow High

  • Age suitability: 4 years and up
  • Needs batteries? No
  • Assembly required? No

One for kids who love fashion and art - they can release their creativity using washable colours and a tie-dye kit. The great thing is that the designs can be washed off, so they can get creative to their heart’s content.

Lexibook Disney Stitch - Stitch Electronic Diary

Lexibook Disney Stitch - Stitch Electronic Diary© Lexibook

  • Age suitability: 6 years and up
  • Needs batteries? ‎3 AA batteries required
  • Assembly required? No

Disney's iconic character Stitch is a massive hit for Christmas 2024, this time he appears in the form of a very cool gadget - the Stitch Electric Diary that lets kids share their thoughts and doodles in private, thanks to its secret password feature. There are also sound effects and lights, which are always a fun addition.

Hape Marble Run Construction Toy

Hape Marble Run Construction Toy© Hape

  • Age suitability: 3 years and up
  • Needs batteries? No
  • Assembly required? Yes

It’s nice to see a wooden STEM toy on the list - this great construction set combines building, problem-solving and critical thinking as kids work out how to make their marbles run smoothly while building their own marble run.

Hatchimals Alive Mystery Hatch Pufficorn

Hatchimals Alive Mystery Hatch Pufficorn© Hatchimals

  • Age suitability: 5 years and up
  • Needs batteries? ‎4 AAA batteries required. (included)
  • Assembly required? No

My daughter loves Hachimals so this will definitely be on her Christmas list. It’s an incredibly cute plush which needs love to hatch. After the magical hatching experience (complete with mist, lights and sounds) you have a little friend to teach how to talk, feed and dance with. Adorable!

Gabby’s Dollhouse 15-Piece Celebration Doll’s House

Gabby’s Dollhouse 15-Piece Celebration Doll’s House© Gabby’s Dollhouse

  • Age suitability: 3 years and up
  • Needs batteries? ‎3 AAA batteries required
  • Assembly required? Yes

If you have a little Gabby’s Doll House fan at home they’ll love to be able to recreate their favourite scenes from the show at home. The set comes with 15 pieces as well as characters and accessories.

Hasbro Play-Doh Pizza Delivery Scooter Playset

Hasbro Play-Doh Pizza Delivery Scooter Playset© Hasbro

  • Age suitability: 3 years and up
  • Needs batteries? No
  • Assembly required? No

A great one for encouraging imaginative play, this Play-Doh set lets kids picture themselves at pizza delivery drivers and chefs. They can experiment with shapes and colous to their hearts' content till they have the perfect pizza, then deliver it on their motorbike. I’ll have pepperoni and extra cheese please!

Lego Star Wars Imperial Star Destroyer Starship

Lego Star Wars Imperial Star Destroyer Starship© Lego

  • Age suitability: 10 years and up
  • Needs batteries? No
  • Assembly required? Yes

Lego is a present all the family can get involved in, and it’s one that keeps kids busy for hours. This 1555-piece set is an Amazon exclusive which is brand new for this year and lets them build their very own Star Wars Imperial Star Destroyer. May the force be with you!

John Lewis Top Toys 2024

John Lewis is always one of my most highly anticipated Top Toy lists, because it’s chosen by a panel of kids, and after hours of playtime! Barbie makes another appearance - this year it was the stable set that got a spot on the list along with faves from Play-Doh and Lego. 

Barbie Mysteries The Great Horse Chase Ultimate Stable Playset

Barbie Mysteries The Great Horse Chase Ultimate Stable Playset© Barbie

Play-Doh Rainbow Swirl Ice Cream Playset

Play-Doh Rainbow Swirl Ice Cream Playset© Play-Doh

You can’t go wrong with Play-Doh, and this Ice Cream Playset is a sensory toy that will keep kids entertained for hours on end. It comes with a spoon, a toy knife, a sprinkle scoop, a dish, a cone and a cup with a cover - everything you need for a pretend ice cream shop.

LEGO Santa’s Sleigh Kit

LEGO Santa’s Sleigh Kit© LEGO

LEGO is a toy that appears on Top Toy lists on repeat and Joh Lewis picked this cute set to appear on their top toy list this year. Little elves will have lots of fun building the cute red-and-gold sleigh before discovering all the gift elements packed inside, including a teddy bear, a guitar and a pair of skis, and playing with the big man himself too, once he’s built. 

Once playtime is over, this also becomes a lovely festive decoration that can be reused yearly.

John Lewis My 1st Record Player

John Lewis My 1st Record Player© John Lewis

Choose from five music styles - Jazz, Pop, Techno, Country or Hip Hop - drop a record on the turntable and have a listen. Little ones can alo interact with the music using the re-mix and skip buttons.

Mattel's Top Toys 2024

Mattel is one of the hottest toy brands on the planet right now - and its list of trending favourites includes some of the most sought after characters, from Barbie to Monster High and Pokemon and Hot Wheels, which is set to get a big screen adaptation following in the success of the Barbie movie. The brand's experts have selected toys for all ages, from stocking fillers to major treats for under the tree.

  • Barbie Cutie Reveal

    mattel top toys barbie cutie reveal

    Barbie

    The Barbie Cutie reveal is a Barbie dressed in a cute animal costume - like a bunny or tiger - and 10 accessories, including a pet. After the unboxing, the colour reveal fun comes when you use ice cold water to transform Barbie doll’s face with animal face paint.

  • Hot Wheels City Ultimate Hauler

    top toys Hot Wheels City Ultimate Hauler

    Hot Wheels

    If the child on your list love cars and dinosaurs, they’ll be over the moon with the Transform the Hot Wheels City Ultimate Hauler, which transforms from a 20+ toy car transporter to track and a T-Rex that ‘eats’ the cars! Two 1:64 scale Hot Wheels cars are included.

  • MEGA Pokémon Forest Center

    pokemon forest buildable set

    Trending: Pokémon

    Attention, Pokemon fanatics (and parents of fans!) The 648-piece Pokémon Centre buildable set for children 8 and up features Pikachu, Chansey, Eevee, and Togepi for hours of fun as kids develop their problem solving skills and creativity.

  • Polly Pocket Pollyville Resort Roll Away

    polly pocket Resort Roll Away

    Polly Pocket

    A Polly Pocket film is also in the works - and what better way to get ready than with the Pollyville Resort Roll Away. The playset, opens to a 3-story hotel, doubles as a storage unit complete with an extendable handle for on-the-go fun.

  • Fisher-Price Little People Barbie Dream Plane

    little people barbie dream plane

    Barbie for toddlers

    If your child isn’t quite old enough for a Barbie doll set, this is the ultimate Barbie Dream Plane for little ones aged 18m+. Imaginative play is taken to new heights for the youngest Barbie fans with this adorable push-along airplane with fun sounds and a light-up nose.

Argos Top Toys 2024

Argos' Top Toys list for 204 offered great value options throughout with several of the products on sale or under £30.  Interactive and educational toys had a prominent place, as did the classics. You'll find modern twists on the Retro Furby and an amazing Wicked-inspired Lego set on the list this year.

Nina Findley, Director of Toy Buying at Argos, says: “There's a real mix of influences this Christmas, with simple, classic toys continuing to resonate and nostalgic favourites making a comeback. Mindfulness products for kids have stepped up hugely this year and we are seeing the continued influence of TV shows and movies really growing. It’s an exciting year.”

 

Hot Wheels Ultra Shark Car Wash Playset

Hot Wheels Ultra Shark Car Wash Playset© Hot Wheels

Car fans will love the Hot Wheels City Ultra Shark Car Wash - a recreation of the location featured in the Netflix series Let's Race!

The car wash-themed playset features realistic car wash details like a foam roller and movable gates and it all folds away for easy storage.

Furby Galaxy Electronic Plush

Furby Galaxy Electronic Plush© Furby

The newest member of the Furby family is a glow-in-the-dark incredibly interactive toy pet with five voice-activated modes and over 600 phrases, jokes, songs and more. He responds to hugs, pats on the head, shaking and feeding too. Literally hours of fun.

LEGO Wicked Welcome to Emerald City Building Toy Set© LEGO

LEGO has really delivered with this three-story set for fans of the smash hit Wicked musical. Young builders can recreate their favourite scenes using the five mini dolls which are included - you get Glinda and Elphaba, The Wizard, Madame Morrible and Fiyero. The recommended age for this one is nine and up, but younger builders can also manage it with mum and dad’s help.

Hamley's Top Toys 2024

Who needs elves? Hamley’s expert toy testers have been busy, busy, busy, kicking off the season with a Top 10 list of toys that will be sought-after this Christmas for everyone from toddlers to tweens.

There are traditional family favourites, new-in trending toys and of course the Hamleys exclusives that children will love.

LEGO Transformer Bumblebee

LEGO Transformer Bumblebee© LEGO

One to keep them busy, the LEGO Transformer Bumblebee is a 950-piece build set with articulated joints, an ion blaster and a jetpack. He transforms from a robot to VW Beetle and has a display panel for when he’s built and kids want to show him off on their bedroom shelves.

Numberblocks Five Musical Superstar stage

Numberblocks Five Musical Superstar stage© Hamleys

CBeebies viewers will recognise Five from Numberbocks - she’s the star of the band and she’s ready to take centre stage in this fun playset, which features lights, sounds, 10 changing backdrops and even a spinning dance floor!

The Terror Fried Gross Bucket

The Terror Fried Gross Bucket© Hamleys

The Gross Bucket is full of terror-fying surprises that kids will love. There are nine freaky figures to find inside, from the mouldy milkshake to the fizz bomb burger. They also come with creey compounds so foul food fans can fizz, crack and squelch to their heart’s content.

Paw Patrol Rescue Wheels Deluxe Vehicle

Paw Patrol Rescue Wheels Deluxe Vehicle© Hamleys

A great addition to the list for Paw Patrol fans is the Paw Patrol Rescue Wheels Deluxe Vehicle, featuring Chase. It has a motorised winch, flashing lights and sounds which kids will love. They can also load the green projectiles into the launcher and push the button to save the day.

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