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The best new fragrances to try now

February 15, 2017
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There's a slew of new fragrances on the market. But which ones should you be spending your hard-earned cash on? HELLO! Online has tried and tested the newest scents to bring you our top picks...

L'Occitane Terre de Lumiere

We're excited about this stunning new fragrance from L'Occitane. Taking inspiration from the golden hour in Provence, a magical moment where the sun goes down and everything is covered with a magical golden light, Terre de Lumiere is a sweet, yet sophisticated fragrance. Warm, comforting and feminine – it would make a great Mother's Day gift.

£58 for 50ml, L'Occitane

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Elizabeth Aden White tea fragrance

Created to capture that refreshing moment of solace experienced at the first sip of tea, this new fragrance from Elizabeth Arden is clean and crisp and pulls musky, floral and woody aromas together, for a wearable day scent that is both powerful and subtle

£36.00 for 100ml, Elizabeth Arden

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Viktor and Rolf Flowerbomb Bloom

Described as 'fruity floriental', this new take on Viktor & Rolf's first iconic Eau de Parfum is a fruity, floral explosion led by pomegranate and peony, housed in this stunning bottle.

£59 for 50ml, Debenhams

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Jimmy Choo: L’Eau

This new offering from fashion house Jimmy Choo features a thoughtful balance of floral and fruity notes that make for a soft, refreshing fragrance.

£36 for 40ml, House of Fraser

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Sisley Paris Izia

We're huge fans of Sisley's Eau de Soir so we were excited to try their latest scent offering, Izia. Described by the brand as a fragrance built around a rose, this is an unique scent that opens with radiant top notes before moving on to a seductive floral heart. A woody base is softened with musk for a sensual trail. It's stunning – we're hooked.

£69 for 30ml, Net a Porter

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Alaia Blanche

Azzedine Alaia, one of the world's top designers known for dressing some of the biggest celebrities, has released a new fragrance, inspired by a visit to the Alhambra of Granada, a magnificent building in Spain.

With stone screens of indented patterns and delicate openwork marble slabs and lattices, Mr. Alaia recognized in it a striking relationship with his own world – and Alaia Blanche was born. As for the scent? "In this new adventure," explains perfumer Marie Salamagne, "I aimed for a white, milky florality, a bit more solar, adding a powdery element, as well as the wealth of vanilla and a musky addition, in a timeless creation." The fragrance opens with almond milk, the top note, Heliotrope makes up the heart while Vanilla absolute is the base note. It's beautiful.

£85 for 100ml, Harrods

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Jo Malone Bloomsbury Set

Inspired by the free-spirited artists of the Bloomsbury set, this collection of new scents from the cult favourite brand captures the intoxicating essence of an unconventional life in their legendary country house in Sussex. The fragrances include Garden Lilies, Leather & Artemisia, Tobacco & Mandarin and Whisky & Cedarwood (our personal favourite). They all come packaged in these gorgeous, unique bottles.

£45 for 30ml, Jo Malone

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