Rochelle Humes is often guilty of sending This Morning viewers and Instagram users alike into meltdown over her covetable outfits. So when Rochelle announced that she would be taking on a new brand venture, the 30-year-old shocked fans when she revealed it wouldn't be fashion related but that she would, in fact, be dipping her toes into the babycare market.
Rochelle and Marvin Humes - a look back at their love story
So far the star has been tight-lipped on the details of her new venture, which has been three years in the making. However, on Wednesday the mum-of-two took to her Instgram account to finally reveal further details. She wrote: "As you all know im launching my very own baby care brand at the start of next year but i want you involved as much as possible. Any Questions for me?"
MORE: Rochelle Humes does her own makeup on This Morning and we are impressed
When asked what made her want to start a babycare brand, the doting mum wrote: "Being a mum that like most are super wary of what we use on our little ones. I've shopped and tried SO many products over the last 6 years and i wanted to bring the high-end quality and standard of ingredients to a high street price. She also stressed: "I also believe brands should be really transparent about what is in that product and why it's there and that's exactly what I'm doing."
Rochelle with husband Marvin and their two daughters
Rochelle's two daughters 2-year-old Valentina Raine and 6-year-old Alaia-Mai
The products will be sold at a high-street price point as Rochelle stressed: "This [the price] is something me and my team have worked so hard on, to bring a premium quality at a high price." It will be available online and in-store. Well, we're not sure about you but we're now officially excited for 2020!
OTHER: This is how Kate and Meghan's favourite beauty product snuck its way into Kensington Palace