alicia keys

Alicia Keys swears by this beauty saviour - and it's under £35

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Deputy Online Editor
January 29, 2021

Although she is known for her incredible songwriting skills and vocals, Alicia Keys has surprised her fans by launching her very own beauty range - Keys Soulcare.

Taking to her Instagram page, the 40-year-old shared snippets of her new skincare and wellbeing brand - which is available to buy on Cult Beauty from Friday.

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One of the posts showed the singer putting some of her face mask on her six-year-old son Genesis. In the caption, she wrote: "One of my favourite ways to spend @Keyssoulcare Sunday is having some fun with my little guy."

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Developed alongside the invaluable expertise of Dr. Renee Snyder, the Keys Soulcare beauty range encourages us to re-centre and take a few moments to cherish skin, body and soul.

Some of her products included the Sage + Oat Milk Candle and the Reviving Aura Mist, and everything is under £35!

Alicia Keys has launched her beauty range Keys Soulcare

"I'm so excited to vibe with you all. Creating Keys Soulcare has been my pleasure and my passion," Alicia said in a statement. "The truth is, self-care self-love, really has always been super important to me.

"It's not just the products that I use, it's also the space I give myself. To slow down. To meditate. To do a face mask or to light my favourite candle. It’s these moments - these rituals - that nurture me and make me feel connected body, mind and spirit."

Sage+Oat Milk Candle, £35, Cultbeauty

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She added: "It's my one wish that every soul experiences these moments of self-love and acceptance so that we can all shine brighter."

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