Gwyneth Paltrow tends to have a thing for pricey beauty finds, but there’s an anti-aging moisturizer she has sworn by for years that won’t break the bank – and we're also fans at HELLO! Online.
Lait-Crème Concentré by French brand Embryolissé is one of the top beauty products in Gwyneth's skincare arsenal and it’s so good that one bottle of it sells every 60 seconds. And we can confirm that the $29 cream, which was also spotted amongst the beauty must-haves on The Kardashians, is deserving of it's viral reputation.
HELLO! Commerce Writer Sophie Bates first tried the moisturizer after she saw it trending on social media and is now hooked.
"I've been using Embryolissé Lait-Creme Concentrate for about a year now and it's my absolute favorite moisturizer for wearing beneath my makeup," she says. "I had to try it after it went viral on TikTok, and it did not disappoint. The cream is hydrating while being super lightweight, and it works as a two-in-one for a primer too. My foundation lasts stays on all day whenever I use it."
The “miracle moisturizer” is a Hollywood staple – Kim Kardashian and Scarlett Johansson are fans, too. Make-up artist Julia Carta, who has worked with Keira Knightley, once described it as the "best-kept secret among models and make-up artists", but it looks like the secret is out!
MUA Sarah Tanno, whose clients include Lady Gaga, told Today: "My trusty moisturizer of choice has always been Embryolissé. It's perfect for makeup prep and even works on the most sensitive skin. I always keep this in tow and in-flight."
What's in the Embryolissé cream concentrate?
No matter how you use it, the cream is formulated to help make skin more elastic, smoother, plumper, and very soft.
As for what makes it so addictive? The creme has a light and milky texture that absorbs easily into the skin, restores moisture levels, and revitalizes your complexion.
It’s also infused with Shea butter and soy proteins, which hydrate, repair the lipid barrier, increase elasticity, and firm and tone your skin to diminish fine lines.
If you’ve taken a look at Gwyneth and Scarlett’s flawless, glowing skin, you can see that it’s worth a try.