As the world’s fastest-growing social platform, TikTok is a haven for discovering the latest cult beauty buys, makeup inspo and skincare secrets. And with many of its most lauded products available on the high street, it’s the insiders’ destination for levelling up your routine with hero buys that deliver far beyond their price tag.
Hada Labo Tokyo is one brand going viral. As Japan’s number-one selling skincare line, the hashtag #hadalabo has seen 190M views on TikTok, with fans singing the praises of its products packed with moisture-boosting hyaluronic acid, known to hold up to 1,000 times its own weight in water.
As we age, our natural HA levels deplete so applying the ingredient topically can help to treat and soothe dry and dehydrated skin, as well as plumping fine lines and improving elasticity. You’ll see a more youthful and refreshed complexion whilst prepping the skin for any actives in serums applied after, and creating an even and more durable base for makeup.
Available exclusively at Superdrug, the entire Hada Labo Tokyo range is priced at under £25. The brand’s bestsellers are its three hydrator lotions, selling every two seconds and containing between 3 and 5 types of hyaluronic acid. With their sheer, fast-absorbing water-like consistency, the lotions have been formulated with various sizes of HA molecules deliver a deeper boost of moisture into the skin.
Choose the one best suited to you and apply after cleansing to enjoy an instant, lifting effect and glowing complexion. Follow with your favourite Hada Labo Tokyo day or night cream.
TikTok user Sabynaofficial (with 55.2M likes) says “this formula is designed to hydrate the skin by sealing water inside the skin, plumping moisture retention for healthy, radiant-looking skin".
TikTok user @charrhyatt (6.1M likes) says “if you want glowy skin, this is your product”.
Discover Japan and TikTok’s skincare secret and say bye to dry. Shop the full range of Hada Labo skincare at your local Superdrug store and superdrug.com.