Elly Jackson, better known to the masses by her stage persona La Roux, has recently teamed up with the Royal Association for Deaf people (RAD), to produce a range of Hear Me Now T-shirts and hoodies made from organic cotton and printed in the UK in a renewable energy powered factory.
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Already the La Roux x RAD collaboration has had some high-profile support: "It's gone really well and great that people are helping us raise money and awareness," says the Grammy award-winning performer, whose releases include In for the Kill and Bulletproof.
The La Roux x RAD clothing collaboration is live now
"So far, Jason from the Sleaford Mods, Vivienne Westwood, Joanna Lumley, Maxine Peake, Baxter Drury and my mum, Trudie Goodwin, have worn them.
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"Deafness is an invisible disability – you might not know that a person is deaf until they raise their hands to speak. The community is often overlooked, meaning that they can face barriers in almost all aspects of life – from employment to healthcare to being able to access government announcements on COVID. As a musician I understand the importance of being heard."
The Royal Association for Deaf people (RAD), which was founded in 1841, works to create a future of opportunity, achievement and equality for deaf people - providing services that deaf people want and need, in their first language usually British Sign Language (BSL).
@Andrew Whitton
RAD celebrates deaf culture and community and helps mainstream providers communicate better to the needs of deaf people, whilst making society more deaf-aware and inclusive.
"RAD celebrates deaf culture, language, identity and diversity and I am really proud to be working with them to create a better, more accessible future for all deaf people."
T-shirts from £25.00, hoodies from £42.00 available at royal-association-for-deaf-people.teemill.com. All proceeds from the merchandise will go to support the work of the Royal Association for Deaf people (RAD).