Another day, another TikTok trend. Luckily, all you need to jump on the platform's latest obsession is a glass of sancerre and a carefree attitude – making it one that we are more than willing to get behind.
The quintessential coastal grandmother is the picture of mature luxury. She is the proud owner of several pristine white linen shirts and a gigantic 6-bed house on the oceanfront. Breezy and immaculate, think of any beautiful older female protagonist in a Nancy Meyers film, and you're basically there.
The term #coastalgrandmother, coined by influencer Lex Nicoleta, has been viewed an impressive 19.2 million times on TikTok and we can understand why.
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With the likes of Oprah Winfrey, Meryl Streep and Diane Keaton as the trend's poster girls, it's all about aspirational lives and chic comforts.
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The vibe is less fish and chips on the pier front, and more eye-wateringly expensive potpourri. The coastal grandmother swans about barefoot in the perfect Breton, and has a wardrobe full of exquisite kaftans, collected over the years on her 'travels'.
Influencer Lex Nicoleta makes TikToks about the coastal grandmother lifestyle
It's a surprising move from Gen Z, who aren't usually crazy about understated elegance. But in the present chaotic world, it somehow makes perfect sense – the coastal grandmother has woven her way into the hearts of today's youth, one raffia beach bag at a time.
The glossy-haired retiree has climbed her way to the top of the career ladder, and now that she's completed it, she's onto more relaxed pursuits. She's an unapologetic green-fingered goddess – clearly the inspiration behind fashion's latest obsession with ‘horticore.’
AKA The adoption of fashionable gardening gear as championed by Harry Styles in the June 2022 issue of Better Homes and Gardens. That's right, whip out the garden kneeler, we're hitting up the allotment in style.
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And what to do with all that fresh produce? Now that the coastal grandmother's children are popping out babies of their own, she is free to show off her unrivalled culinary ability, acquired from a lifetime of feeding ungrateful offspring. She hosts elegant dinner parties for her (equally elegant) friends, and keeps the sancerre flowing all evening long.
Old or young, beachside or landlocked, the beauty of this trend is that really anyone can be a coastal grandmother. Case in point: Anne Hathaway. The Princess Diaries actress is still a fair few years away from silver locks, and yet she rocks cream chinos like a champ.
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HELLO! Fashion's Style Editor Laura Weatherburn has found the perfect online buys that'll allow you to live out your horticore/coastal grandmother fantasy:
Afroart large raffia bag, £39, ARKET
Reversible quilted floral jacket, £415, The Great
Gardening tool set, £260, Dior
Olive leaf tall wellington boots, £115, Hunter
The Alchemist's Garden The Last Day of Summer perfume 100ml, £240, Gucci
Beaumaris floral-print gathered cotton-poplin midi dress, £180, Batsheva
Embroidered linen-blend canvas bucket hat, £295, Erdem
Belted navy quilted recycled ripstop vest, £255, GANNI
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