The Princess of Wales wearing Alessandra Rich dresses

All the times Princess Kate wore Alessandra Rich and nailed it

The Princess of Wales has an affinity for the label that epitomises preppy glamour

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

Fashion and Lifestyle Writer
Updated: September 25, 2024

Though the Princess of Wales' wardrobe is a sartorial haven filled to the brim with various shapes, styles and silhouettes, the stylish royal never strays too far from the brands that she knows best.

One of those is the Italian-born label Alessandra Rich.

A brand that seamlessly blends feminity with timeless elegance, it embodies everything that Kate stands for and epitomises her signature fashion flair.

Founded in 2010 with headquarters in London and an office in Milan, the collections are made in Italy and presented during Paris Fashion Week - arguably the most illustrious week in the fashion calendar.

Princess Kate turns to the brand for every kind of occasion - from Wimbledon to Royal Ascot and garden parties at Buckingham Palace, notably wearing polka dot pieces that stand the test of the convoluted trend cycles.

Scroll below to see all the times Kate has nailed wearing Alessandra Rich.

© Max Mumby/Indigo

Anna Freud Charity Visit

In 2023, Kate donned an understated yet effortlessly elegant green midi dress from the brand. A double-breasted-style button fastening at the chest and subtle pleating detail added an extra touch of elegance.

© Getty Images

Wimbledon Final 2022

Princess Kate opted for a preppy navy blue polka dot dress from the brand, featuring a V-neckline, a subtle bow at the decolletage and feminine ruched sleeves.

© Getty

Wimbledon 2022

Proving that Alessandra Rich is the perfect brand to adhere to Wimbledon's signature sophisticated dress code, she also wore an azure blue and polka dot dress featuring mid-length sleeves, a belted waistline, a pleated front and a midi fit. 


© Getty

Royal Ascot 2022

No more evidence is needed that the classic polka dot is totally timeless. On the Friday of Ascot in 2022, Kate wore a white long-sleeved Alessandra Rich piece with a contrasting black dotty pattern.

She paired it with suede brown court heels and a black and white headpiece. 

© Samir Hussein

The Duke of Edinburgh's memorial service

Kate opted for the designer’s Polka Dot Pleated Midi Dress in black for Prince Phillip's memorial service. The monochromatic dress was the perfect choice for such an occasion, which she paired with a black hat by Lock & Co and matching court shoes.

The dress featured a belted waist and three subtle yet elegant silver buttons along the shoulder.

© Pool

Caribbean Sunshine

On a royal tour of Belize, Jamaica And The Bahamas, Kate brought an extra dousing of summer sun to the Caribbean in a romantic yellow puff-sleeve dress featuring a peplum waist and elegant pearl buttons.

She paired the look with Gianvito Rossi heels and a coordinating white clutch bag.

© Samir Hussein

Irish Green

Talk about dressing for the occasion. On a trip to Dublin with Prince William, Kate oozed chic in a long-sleeved top and midi skirt set from the label's Spring 2020 collection. She paired it with a headband and suede green court heels.

© Karwai Tang

Bletchley Park Glamour

For an appearance in 2020, Kate wore another navy polka dot piece by the brand, featuring its signature preppy collar and cuff detailing.

Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more

Email Address

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.  

More Hello! Fashion

See more