Summer makeup is best served light and fresh, and model and designer Alexa Chung is the current source of our beauty look inspiration. Only recently, the 38-year-old wowed us by putting a stylish spin on the classic Hawaiian shirt while on holiday in Puglia, but it is her latest eye makeup moment that has caught our attention.
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In a post shared on Instagram with her 5.4M followers, Alexa shared a selfie of her looking down and showing off her makeup in all its lavender glory. With the help of expert makeup artist Ciara O'Shea, Alexa sported a full wash of powdery grey purple eyeshadow on her eyelids.
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Lavender is not necessarily a typical summer eyeshadow hue – during the warmer months many of us tend to favour golds and bronzes to tie in with the sun's rays – but here at the Hello! Fashion offices, we are very much into Alexa's inspired choice.
Loosely reminiscent of the 1960s, the model's eye makeup moment was finished off with lashings of mascara and a relaxed feathered brow. She also sported a creamy apricot blush and a rosy pink lip.
This isn't the first time she's gone for a pastel makeup look. Back in May, her MUA shared a video of her sporting powder blue lids for a Vogue photoshoot.
According to Ciara, here's exactly how she achieved Alexa's lavender eye moment.
"You could use a mix of A1 and B3 from the Anastasia Beverly Hills Norvina Pro Pigment Palette Vol.5 - other options would be Visart's Petit Fours Lavande Palette from Beauty Bay. The key is to keep it matte and use a large tightly packed brush to apply (I like Vieve's 223 Eyeshadow Packer Brush).
"I like to add the comfort of a primer for assurance the look will last - MAC Cosmetics' Prep + Prime 24-Hour Extend Eye Base. Then apply the paler shade of matte eyeshadow first, really filling the lid with it, then wash over (with a fluffier brush, say the 219 Small Eyeshadow Blender Brush from Vieve, or a Real Techniques brush for more budget friendly versions) using the more purpley shade to achieve a whimsical feel, or if you need a travel friendly version just use Glossier's lilac pencil applied all over the lid and sheered out with a brush.
"I used MAC's Teddy kohl pencil under the lid to give it a cool girl edge….seeing as Alexa is the ultimate cool girl. Then slick on Victoria Beckham's Beauty Future Lash Mascara and you are good to go."
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Alexa wore her hair in her signature unfussy bob style, courtesy of esteemed hair stylist George Northwood, known for his casual aesthetic.
"What I love about the bob is that there is a style for everyone," George told Vogue last year. "The same bob won't suit everyone, but there is a length and style for all face shapes. And it's great because it can be anything – shaggy; Vidal Sassoon-esque; architectural; or '90s grunge – you name it."
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Alexa paired her lavender eye with a structured leopard print blazer with strong shoulder pads layered over a simple off-white top, and accessorised with a necklace that just screamed summer. She wore a surfer-style cream beaded necklace adorned with gold shell detailing.
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