Double denim. Never has an alliterative phrase struck more fear into the hearts of fashion lovers. The bold look was once officially reserved for cowboys and noughties power couple Britney Spears-Justin Timberlake, but thankfully so much has changed since those days and this summer we're predicting that the fabric trend is going to be huge.
Plenty of designers this season have turned their hands to creating printed denim pieces, with florals, geometric shapes and monogram motifs having all got a special look in.
Designers made denim sexy for SS25 – who'd have thought it? Chicly striped sets had a certain hippyish glam at Chanel, whereas Balenciaga gave denim a grunge spin for summer. Blumarine served up Y2K perfection via embellished dreamy denim for Gen Z to coo over.
But how to nail the potentially tricky trend? Never fear, H! Fashion is on hand to soothe your sartorial woes with our double denim style guide.
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