That's right, this season we're giving Cowgirlcore a massive yee-haw – and we're not alone. Queen Bey
Queen Bey is leading the pack, channelling her inner country girl multiple times over the last two weeks with a series of seriously chic western looks, leading us to believe that 2024 is going to be the year of cowboy boots, hats, spurs and lots of leather fringing.
Stepping out in New York City, the singer attended the Luar fashion show dripping in diamonds, in a crystal-encrusted blazer paired with matching thigh-high boots, a metallic silver handbag, sunglasses and a grey cowboy hat.
Just days before the songstress wore a similar Western-style ensemble to attend the Grammy Awards, this time opting for a matching leather blazer and mini short combo, accessorised with a white cowboy hat, ribbon bowtie and an oversized belt.
Coinciding with the aesthetic switch is the announcement of new music from the award-winning artist. As you probably guessed it, her style game isn't the only thing that's getting a southern sprinkle. Last week Bey shared the news that she was working on new music, teasing her fans with two new singles, one titled Texas Hold Em which is already trending on TikTok and the other titled 16 Carriages.
If you haven't already heard her new track, she just released the official lyric video on YouTube, leaving us readily awaiting the inevitably insane official music video.
What is Cowgirlcore?
In essence, cowgirlcore is all about embracing trends reminiscent of the Wild West - think jaunty cowboy hats, visible top stitching and highly textural fabrics such as denim, leather and suede.
"The Cowgirlcore trend is back - think less rodeo Cowboy, more rodeo drive"
The trend became popular back in 2022 when style influencers and fashion moguls took a liking to the traditional outback silhouettes, donning cowboy boots with mini dresses and western hats to every summer festival under the sun.
Hello! Fashion's Style and Commerce Director Tanya Philipson explains what the return of Cowgirlcore means for our wardrobes this season. "The Cowgirlcore trend is back - think less rodeo Cowboy, more rodeo drive," she says.
What is the history of the Cowgirlcore trend?
Cowgirlcore feels very rooted in the current widespread obsession with Y2K dressing, harking back to the days of Madonna's western-themed Don't Tell Me music video in 2000. But Madge wasn't alone in her love for Cowgirlcore, in fact, other OG trend-setters that spring to mind include Britney Spears, as well as, again, Beyoncé back in her Destiny's Child days.