Bulgari will host an exhibition at London’s iconic Saatchi Gallery with artist and director Refik Anadol, who previously worked with the brand on an immersive and multisensory AI data sculpture in Milan.
This new exhibition is an evolution of that work and it’s the greatest artwork ever conceived by artificial intelligence for a luxury brand, and the first ever Refik Anadol exhibition in London.
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Refik Anadol x Bulgari
From November 25th to December 23rd, Bulgari will present an immersive experience in the renowned Chelsea-based gallery. The exhibition will celebrate the brand’s emblematic Serpenti. The Viper-inspired motif is one of the brand’s most important icons and will be the teaser of a year of celebrations coming up in 2023 to mark the 75th anniversary of the Serpenti Collection.
The Serpenti first appeared in 1948 under the form of stylish bracelet-watches crafted with the famous 'tubogas' technique that became an instant success. Seducing and adorning the most quintessential actresses' in the 1950s and 1960s, such as Elizabeth Taylor, the Italian luxury jeweller's snake, adorned with precious-stone eyes, quickly became one of Bulgari's most desirable jewellery collections.
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Italian actress Claudia Cardinale wearing a Bulgari Serpenti bracelet, 1974
The exhibition will include heritage Serpenti jewellery and horology pieces from the brands archive dating back from the 1940's, right up to the present day with the latest high jewellery creations of the Roman jeweller.
It will also feature an immersive experience room taking you into the "Metamorphisis of the Serpenti." The unique AI developed by Refik will take explorers through the infinite intricacies of an ever-changing snake, showcasing its rebirth and different personalities all while been tantalised by complimentary sound and smell synonymous with Bulgari's fragrances.
"Machine learning algorithms trained on more than 200 million images of nature result in a mesmerising visualisation of an alternative reality of nature that mimics its textures, recalling the snake evolution, a new take on the meaning of Metamorphosis," Bulgari explained in a statement, "As evocative premise to Refik Anadol's experience, the setup is enriched with archival images and sketches in dialogue with the creations on display that will fittingly illustrate the unceasing evolution of the icon and its deep connection with the women's universe."
The exhibition will be open to the public from November 25th until December 23rd, access will be free and available to book on Bulgari.com.
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