Curating your Instagram feed might seem a futile activity at first, but when done right, it can turn the platform from an endless chasm into a super useful, bespoke source of outfit inspiration.
The cold is starting to bite, and with the arrival of winter comes a need to switch things up in the wardrobe department. Easy-breezy trenches and lightweight knits just won't cut it – we need pieces that will deliver warmth without scrimping on style.
Need a helping hand in identifying this season's must-haves? Enter: the Instagram influencer.
READ: Designer winter coats that are worth the investment
Hello! Fashion shares the influencers to follow for a dose of winter style inspo:
Polina Ilieva
For capsule wardrobe obsessives, Polina Ilieva is a great source of winter outfit inspiration. A fluffy fur coat is always a solid choice, but we're totally here for the slouchy cream trousers and Ugg boots for a casual weekend look.
READ: Best winter gloves for a stylish hit of warmth
MORE: The best designer scarves to get all wrapped up in this season
Emili Sindlev
Stylist and creative consultant Emili Sindlev's wardrobe is infused with playfulness. Pops of colour and standout accessories feature extensively, and we love this tonal blue look consisting of a graphic sweatshirt, monogram beret, frayed jeans and every It-girl's favourite trainers, Adidas Sambas.
Chloe Lloyd
Model and influencer Chloe Lloyd is all about classic shapes and timeless colourways. This black jacket nods to the current scarf-outerwear hybrid trend, and yet it has a certain air of longevity. Plus, the shiny ballet flats feel luxe and not overly feminine, perfect if the bow-adorned look is too much for you.
Zeena Shah
Multi-hyphenate ray of Sunshine Zeena Shah always delivers a sense of joyfulness with her colour-centric 'fits. This buttermilk yellow coat by Saks Potts combines 70s glam with one of AW23's hottest hues, and the knitted hood? Obsessed.
Justyna Czerniak
Street style regular Justyna Czerniak tends to favour luxe accessories that elevate simple, clean cuts. This cream suit by Magda Butrym feels elegant, and we love the ruffle neck detailing for a hint of calculated drama.
Marilyn Nwawulor-Kazemaks
Fashion content creator and track star Marilyn Nwawulor-Kazemaks champions seasonless neutrals – think camel, navy and biscuit and the like. But this example of calculated monochrome made us do a double take. An off-white round neckline over a black polo? We're into it.
Vanessa Blair
Hello! Fashion contributor Vanessa Blair excels in seamlessly blending the best of the high street with high end pieces. This look feels low-key and effortless, and we're very much here for the cosy socks-Birkenstocks combo.
Pernille Teisbaek
Danish stylist and creative consultant Pernille Teisbaek proves that post-partum dressing needn't be restrictive or boring. We love the combination of the sand jacket alongside builder-style boots and a shearling shoulder bag for a hit of cosy cool.
Annabel Rosendahl
Norwegian influencer Annabel Rosendahl loves a calculated layering moment. We love the mix of warm and cool neutrals, but her boxy tan bag by Loro Piana takes centre stage. Time to update our winter accessory wish list.
Megan Ellaby
Stylist and creator Megan Ellaby loves a poppy accessory, but the winter look that caught our eye on her page was this knitted vest-blazer moment. Plus, the hair bow? Super cute – we very much approve.
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