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Klarna's Shopping App just levelled up Black Friday bargain hunting

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November 18, 2022

Online shopping can be… overwhelming.

Once you find something you like, often you go down the rabbit hole of comparing the item against the multitude of retailers who are all selling the same thing at various different prices. 

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Black Friday is one of the busiest shopping periods of the year

Now Klarna is launching a new "rich and unbiased" search and compare tool in the Klarna App, which allows you to compare prices across thousands of retailers to help find what you love for less. Think of it as your own personal online bargain hunter, the ‘compare the market’ of shopping if you will.  

In addition, by using the app you can filter your search by what's important to you including colour, size, ratings, store availability and shipping options, eliminating the frustration of sifting through millions of disorganised results at conventional search engines. 

"You could spend the whole day comparing offers at conventional search engines or marketplaces, but you’ll always have doubts - have I really found the best product at the best price?," explains Sebastian Siemiatkowski, Cofounder and CEO of Klarna, "Klarna's new search and compare tool does the hard work for consumers and compares thousands of websites in real time to ensure they have all the information they need to make informed and confident purchase decisions."

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Klarna's new price comparison tool launched this week

Klarna's 2022 Holiday Report found that, "85% of UK holiday shoppers say they will compare prices across retailers more often this year compared to last," and the data also showed that, "84% of those said they would find it useful to have an app that would help them do that."

Following its launch in the US last month, the search and compare tool is now available to Klarna App users in the UK, Sweden and Denmark this week, and comes just in time for Black Friday and the festive season - a time when many shoppers will be looking for the best possible deals. 

Download it now, you can thank us later. 

Keep up with Klarna here

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