New research reveals that chrome nails are the most popular manicure trend of 2022, with searches for the nail design increasing by 306% in 2022, and there being almost 300 million views for the trend on TikTok.
The analysis uses a combination of Google search increase and TikTok data to reveal which nail trends are the most popular in the world for 2022. "Based on a long list of popular nail trends, the keywords of each nail trend were analysed through Google Adwords to discover the percentage search increase year on year," explains SpaSeekers who conducted the report, "The hashtag #(nail trend) was analysed through TikTok to see how many views it had. These two figures were then cross-referenced to create the list of top trends."
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The Chrome mani has been championed by celebrities such as Dua Lipa and Kourtney Kardashian this year and it's popularity is continuing into the festive season. Likewise Hailey Bieber's influence in the beauty industry is clear with chrome nails - the official beauty name for Bieber's infamous ‘glazed donut’ look, but which can also be found in a rainbow of different colours and styles - ranked as the top nail trend, with almost 300 million views on TikTok and a search increase of 306%. "Glazed donut nails ranked as the 5th most popular trend of 2022, having been searched for over 700,000 times in 2022, and receiving over 137 million views on TikTok," explains SpaSeekers.
© Photo: InstagramDua Lipa is a fan of chrome nails
The festive nail trend with the highest number of TikTok views, and ranking in second position overall was gingerbread nails - the trend which sees Christmas lovers painting mini gingerbread men onto their nails to celebrate the festive season. "Searches for this nail design are up 50% in comparison to 2021, and the trend has over 715 million views on TikTok," explains SpaSeekers.
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Other festive nail trends which have exploded in popularity in 2022 include red french tips, serving as a sleek and Christmassy alternative to the classic French manicure, which is often painted onto almond shaped nails. TikTok's ongoing "red nail theory" - the theory that painting your nails red can make you more attractive to potential partners - may well have influenced the red french tips trend, which has almost 300 million views on TikTok.
Christmassy nail trends including snowflake tips and velvet nails have also exploded in popularity this festive season, with searches up for the latter by over 400% since last year. A velvet manicure is the perfect alternative for those who aren't fans of more noticeable Christmas nail art looks, and aims to create the illusion of a velvety texture, by how the paint bounces off the light. Understated but glitzy, velvet nails are a mix of glitter and metallic polish effects and are best worn in Christmassy reds, golds and greens.
Rounding of the bottom of the top festive nail trends this year, were glass nails - the nail trend created by Eunkyung Park which uses finely-cut holographic foil to create the illusion of shards of glass - and halfmoon nails, for which searches are up 83% compared to 2021. Halfmoon nails is the simple nail trend which is not new in the world of nail trends, however is experiencing a resurgence in popularity in 2022. The halfmoon manicure involves painting colour (or an outline) over the lunula (the small rounded shadow at the bottom of each nail) and is loved for its versatility, being able to work across many nail lengths and shapes, and can be incorporated with many other nail trends, designs and colours.
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