We’ve already given you the lowdown on the beauty, shoes and fashion trends you can expect to see in 2023, but what about when it comes to our lingerie? You may think that our underwear is unaffected by the changing seasons and the fashion calendar, but that’s not the case.
Like fashion, our approach to lingerie has had a major change in the last few years, “Comfort has been a key trend since the start of lockdown in 2020, and is especially important in the underwear category,” explains Priya Downes, CEO and Founder of sustainable underwear brand Nudea, “Given that we’re all starting to dress up more now than over the past two years, we’re predicting a return to underwired bras with, of course, an emphasis on comfort. And as part of this, after years of development, we’re planning to launch our first strapless bra next year.”
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The 3 lingerie trends to have on your radar for 2023:
Return of wire but not without comfort
“With the wave of lockdowns firmly behind us, we predict the comeback of wired options but as we’ve come to expect post lockdown, this is style with no compromise on comfort,” says Priya, “There are many who've vowed to shift to non-wired permanently.”
Comfort is still a huge priority for 2023
Colour & Texture
As in 2021 and 2022, dopamine dressing is here to stay, especially after the Barbiecore trend we saw emerging last summer and this is no different when it comes to our lingerie and undergarments, “For Nudea, pink-hued collections have been amongst the brand’s best-sellers in 2022, with more pink due to land early in 2023,” says Priya, “Elements of texture will be coming out across collections.”
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The Barbiecore trend has also spread to our lingerie
Sustainability
Unlike other categories, underwear cannot be donated, rented or re-sold and with the average British woman owning 16 bras yet only regularly wearing four, it’s little wonder that a whopping 19 million bras end up going into UK landfill every year. “Our customer service team has noticed a rise in the number of customers who are really interested in where their underwear came from and what it’s made out of,” Priya tells us, “The brand’s sustainable-first ethos has seen the launch of a bra recycling programme ‘Bra-Cycle’ as well as a sustainable delivery option in major cities in 2022.”
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