January 22 marks the beginning of the Chinese New Lunar Year. After celebrating the Tiger in 2022, plenty of fashion brands are now honoring the zodiac sign of the year 2023 - the Rabbit - with exquisite creations featuring the iconicly adorable animal. Among the twelve zodiac signs, the Rabbit is considered the luckiest of them all, so these brands iterations are a welcome presence in our wardrobes.
From Mulberry to Gucci luxury brands have been celebrating the Year of the Rabbit for Lunar New Year, and of course there are plenty of bunny themed collections to have on your radar...
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Mulberry x Miffy
Mulberry and Miffy have collaborated on limited-edition capsule collection celebrating the Year of the Rabbit. Building on Mulberry’s history of unexpected collaborations, the collection sees Dutch bunny Miffy curiously adventure across a series of bags and accessories including keyrings, travel and tech accessories, small leather goods and iconic Mulberry bag styles. Miffy peeks from behind envelope wallets and plays on the straps of Mulberry’s timeless Bayswater bag, as well as appearing on several new tote designs created specifically for the collection.
Mulberry has collaborated with the iconic Dutch bunny
Moncler x Roger Rabbit
Designed to celebrate the Year of the Rabbit, Moncler is boasting printed motifs of an iconic protagonist - Roger Rabbit. Crafted from cotton fleece, the oversized fit sweatshirt is easily styled with other pieces from the Lunar New Year capsule collection for a total look.
Moncler has also paid tribute with a cartoon bunny
Givenchy x Oswald
As The Walt Disney Company commemorates its 100th anniversary in 2023, Oswald the Lucky Rabbit has emerged from the Disney vault to re-enter the pop culture zeitgeist ahead of the Year of the Rabbit. For this collaboration, Creative Director Matthew M. Williams worked with Disney to create a “one-of-a-kind world tour” that fuses Oswald’s mischievous, high-energy spirit with his own directional aesthetic, in a capsule of collectible statement pieces that capture the spirit of adventure.
Givenchy have opted to celebrate the year with Disney's Oswald
Dior
Dior's Grand Soir Year of the Rabbit watch depicts the zodiac animal jumping into a poetical interpretation of the iconic Dior toile de Jouy. Vegetal elements have been recreated through several stratums of gold and mother-of-pearl, delicately cut and textured. This layering effect adds depth and light while the blue aventurine becomes a star-studded sky, bringing even more magic. This dreamy dial is delicately crowned by a bezel set with scintillating cut diamonds.
Dior have created 88 limited-edition watches to mark the Lunar New Year
Gucci
Gucci has presented a capsule collection teeming with playful and refined iterations of the animal. The campaign captured by Max Siedentopf searches for the rabbit following a cast of friends into a beautiful blooming field, infusing the collection with “a light and hopeful feel.”
Gucci has dedicated an entire campaign to the symbolic zodiac animal
Olivia von Halle
Renowned for its luxurious nightwear, Olivia von Halle have released two limited-edition pairs of its bestselling 'Lila' pyjamas as "an homage to this elegant, intelligent creature". Cratfed from fine Chinese silk using world-class artistry, the pyjamas are available in two voguish colourways and are adorned with a contemporary take on the rabbit motif.
Olivia Von Halle have put a contemporary spin on its 'Lila' pyjamas for the occasion
Loewe
The bunny motif is a Loewe classic. And this year the brand has released an entire 'Year of the Rabbit' collection to commemorate the Lunar New Year, starring actress Tang Wei. Staple bags like the Hammock and Basket posses bunny ears tied in a knot (knots are symbolic in Chinese culture), whilst ready-to-wear clothing contain embroidered motifs. They've even created rabbit candles.
Loewe has reimagined its classic bunny motif for a 'Year of the Rabbit' campaign
Self-Portrait
Self-Portrait has created a campaign that "celebrates family and friendship" to coincide with their dedicated collection full of vibrant red and delicate pastel coloured designs to mark the occasion. The series of images were captured by British Chinese photographer Alexandra Leese and styled by Audrey Hu.
Self Portrait are celebrating family and friends through its collection
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